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British American Tobacco and three other firms’ use of platform ruled as advertising

British American Tobacco (BAT) and three other e-cigarette firms have been banned by the UK advertising watchdog from promoting their vaping products on public Instagram pages in a ruling described as “a huge step forward” by health campaigners.

The landmark ruling against the FTSE 100 tobacco giant and maker of brands including Lucky Strike, Dunhill, Rothmans and Benson & Hedges, puts the spotlight on tactics used to market increasingly controversial vaping and e-cigarette products to young people.

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