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Activists in Lille recently demonstrated against advertising, while Grenoble has replaced hundreds of adverts with trees and noticeboards. Could cities remove ads altogether?

On a pavement in the northern French city of Lille, an advertising panel rotated pictures of bargain Aldi prawns and blended scotch whisky, competing for the average three-second attention span of pedestrians. Suddenly a 31-year-old hospital nurse darted across the street, unrolled a mass of white paper and began to cover the ads.

“I’ve been treating sick people in emergency rooms for 11 years, but this is about treating a sick society,” he said, as he reached up with other protesters to tape the paper in place. “When you walk down the street, how can you feel happy if you’re constantly being reminded of what you don’t have? Advertising breaks your spirit, confuses you about what you really need and distracts you from real problems, like the climate emergency.”

I’ve never seen so many people annoyed about advertising

We’re told children shouldn’t be exposed to screens before age three, but they’re craning their necks at the screens all around them in public

There was a criticism that advertising was anti-democratic, and a very strong idea in France that public space belongs to everyone

Related: Tokyo without ads: Japan's capital stripped bare – in pictures

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