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Pop star reprises Neighbours character in a song that also includes tennis star Ash Barty, comedian Adam Hills and former cricketer Shane Warne

A new $15m tourism campaign featuring Kylie Minogue is aiming to lure Brexit-weary Britons to Australia with the perennial promise of cute marsupials, white-sand beaches and locals who “speak your language”.

The three-minute musical advertisement aired on televisions in the UK before the Queen’s message on Christmas Eve, with Minogue and another well-known Australian export, Adam Hills, addressing the nation from Sandringham – a beachside suburb of Melbourne, Australia.

Related: Beautiful one day, pitiful the next: is 'philausophy' a new low for Australian tourism ads?

Merry Christmas #Lovers! I can’t wait to share my special message with you on @itv, and my cute Quokka mate here also makes an appearance. Make sure you tune in just before the Queen’s speech today. #ad pic.twitter.com/fs9FCb4zZd

Got my first quokka selfie this week at @rottnestislandwa. Epic little creatures are all over the island just cruisin through the day doin their thing. Get there and check it out! #quokkaselfie #wadjemupbidi #rottnestisland @australia

Now this is a good advert. https://t.co/sBkAKEsKHp

Related: NSW fires so destructive thousands of koala bodies may never be found, ecologist says

Not meant in a funny way but these adverts with Kylie advertising Australia as a great place to visit...last I heard the whole place was engulfed in bushfires...sorry I won’t be visiting any time soon

None of the mates seem to be people of colour despite being a fifth of the population #matesong https://t.co/OwQA2rHzEG

It’s entirely plausible that some Australians (mostly affluent by the looks of this ad) think this is who we are as a people. And that’s probably why we are where we are. pic.twitter.com/AEGsX5BMTr

Love to know how much taxpayer dosh was spent trying to lure Brits to Australia with Kylie and quokkas while we experience our worst fires on record and unprecedented air pollution #australiaburns #climateemergency pic.twitter.com/TnupcfIz9C

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