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In ad man buys his partner an exercise bike for Christmas and she vlogs her grateful thanks

The exercise bike company Peloton has been widely criticised for a Christmas advert described as “sexist” and “dystopian” by social media users.

In the advert, a woman is seen receiving the gift of an exercise bike from her partner. There follows a series of vlog-style clips of her filming herself on the bike. In the course of it, she says: “Five days in a row, are you surprised? I am!” and: “A year ago I didn’t realise how much this would change me.”

The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror

A gift like no other. pic.twitter.com/AZJCoMy8vw

I just saw the peloton ad pic.twitter.com/ls4cDVD0JE

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