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Campaign cost £46m but left public little better informed, say Whitehall auditors

Boris Johnson’s government spent £46m on a “Get Ready for Brexit” campaign in October, but demonstrated little evidence it left the public better prepared, Whitehall’s spending watchdog has found.

The National Audit Office said ministers chose to run a £100m campaign – the most expensive of four options – to tell all UK businesses and individuals how they should prepare for leaving the EU. The campaign was launched as the 31 October deadline for leaving the EU approached.

But the evidence shows that the proportion of UK citizens who reported that they had looked or started to look for information, did not notably change, auditors said.

Auditors said the numbers of people looking for information about Brexit did not notably change as a result – ranging from 32% and 37% during the campaign, to 34% when it stopped, having spent just under half of the allotted money.

Does 31 January change anything?

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