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UK watchdog bans advert claiming lowest CO₂ pollution of any major airline

Ryanair has been accused of greenwashing after the UK advertising watchdog banned an ad campaign claiming that the airline has the lowest carbon emissions of any major airline in Europe.

The budget airline, which was named last year as one of Europe’s top 10 carbon emitters in an EU report, later ran a TV, press and radio campaign claiming it was “Europe’s lowest fares, lowest emissions airline”.

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