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Anti-immigration groups said campaign was disrespectful of Scandinavian culture

The Scandinavian airline SAS has “clarified” an advertisement intended to highlight the role of travel, immigration and cultural diversity in forging the region’s identity after it was pilloried online by far-right and nationalist groups.

The airline, the flag carrier of Denmark, Norway and Sweden, initially withdrew the commercial less than 24 hours after it was released saying the pattern and volume of reactions on social media suggested the campaign had been “subject to an attack”.

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