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Sales fall at advertising giant as coronavirus ‘self-quarantine’ policy for employees continues

WPP’s share price plunged after reporting a slowdown in business as the advertising giant implements staff travel restrictions to Asia Pacific and Italy and self-quarantine measures to tackle the coronavirus threat.

Shares in the marketing services giant fell as much as 17% in early trading as investors reacted to a deterioration in trading in the final three months of the year. WPP reported a 1.9% fall in net sales in the fourth quarter, its worst of the year, which analysts at Citi called “flat out disappointing”.

Related: WPP advertising group to cut 3,500 jobs in £300m restructuring

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