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Experts call for mass communication campaign – not ‘naff little drawings’ – and ministers urged to relearn art of answering questions

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Amid confusion and panic in the community about social distancing measures and school closures, advertising and health messaging experts have urged the government to launch a mass communication campaign making use of television streaming services, social media and news services, and told politicians to scrap “rambling, two-minute answers”.

Many Australians have struggled to comprehend the range of announcements at the weekend, which included the New South Wales and Victorian governments flagging stricter lockdowns of businesses and potential school closures before Scott Morrison held talks with the national cabinet on Sunday night.

Related: Confusion reigns over Australian coronavirus school closures after Morrison press conference

This is why social distancing is so important. Please listen and act so we can save lives and livelihoods.#coronavirusaustralia #Covid_19australia #COVIDー19 pic.twitter.com/S7ASlqx1AF

This is brilliant. Exactly what government comms should be doing & isn’t.

Stay home. Save lives

pic.twitter.com/JG03JtZCTr

Related: A single ‘voice of truth’ from governments and health authorities is critical during this crisis | Julian Rait

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