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BAT seems to be running accounts to promote e-cigarettes after crackdown on hiring influencers

British American Tobacco (BAT) is marketing e-cigarettes and heated cigarettes with pictures of attractive models and using hashtags such as “I dare you to try it”, despite a crackdown last year after it paid social media influencers to promote its products.

BAT had come under fire after hiring young models to sell its products despite having an explicit policy banning under-25s from appearing in adverts.

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