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ASA says campaign implied burger did not contain beef or other animal products

An ad campaign for Burger King’s first plant-based burger has been banned by the advertising watchdog for implying it is suitable for vegans and vegetarians, when it is not.

The Rebel Whopper, which was launched in January coinciding with Veganuary, was promoted in a campaign that included tweets and Facebook posts.

You asked and we listened. Introducing the Rebel Whopper, our first plant-based burger! Pick up yours exclusively with the app on the 6th and 7th and then available as usual from the 8th. T&Cs apply. pic.twitter.com/uXaOFdZ5BX

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