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Firms urged to abandon blocklisting as online stories generate record traffic but little revenue

Ministers are demanding advertisers start placing their promotions next to online news stories about the coronavirus, amid enormous concern in government at the potential financial collapse of British news outlets.

Many brands are using keyword blocklists to stop their adverts appearing next to stories about Covid-19, meaning that even though news websites are getting record traffic from readers they are barely earning any money from the clicks.

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