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YouTube ad dropped after claim of ‘irresponsible marketing’ towards children

Pringles-owner Kellogg’s is dropping advertisements for the snacks from the popular PE With Joe exercise sessions on YouTube, after the fitness classes – originally aimed at adults – were extended to children during the lockdown.

The Advertising Standards Authority has decided not to pursue a formal regulatory investigation into the issue following one complaint, but health campaigners accused the food company of “irresponsibly” advertising Pringles to families on Joe Wicks’s Body Coach YouTube channel.

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