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DMGT also owns the i and Metro and Covid-19 lockdown has hit newspaper industry

The owner of the Daily Mail, the i and Metro said that print advertising revenues for its portfolio of titles plunged by 70% in April and May as the coronavirus lockdown hammered the newspaper industry.

Daily Mail & and General Trust, which also owns Mail Online and the Mail on Sunday, said that total revenues across its consumer media division were down by a third in April. In April, DMGT said circulation revenues fell 17%, with total advertising revenue down 46% – with print ads down 69% and digital advertising falling 16%.

Related: How the free press worldwide is under threat

Epidemics of infectious diseases behave in different ways but the 1918 influenza pandemic that killed more than 50 million people is regarded as a key example of a pandemic that occurred in multiple waves, with the latter more severe than the first. It has been replicated – albeit more mildly – in subsequent flu pandemics.

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