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Misleading campaigns risk undermining trust in elections – we need an effective system to oversee them

  • Guy Parker is chief executive of the Advertising Standards Authority

The current global health crisis is, rightly, front and centre of all current political, media and societal discourse. But rewind just a few months and you’ll recall the UK general election, which played out against a backdrop of fraught debate about truth in political campaigns. 

Why can political parties act with apparent impunity when making claims in ads and other election materials? Those concerns haven’t gone away. The Electoral Commission recently warned that misleading campaign techniques risk undermining trust in elections. 

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