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Company agrees to change branding to promote ‘more inclusive vision of beauty’

The Indian arm of the consumer goods group Unilever says it will change the name of its skin-lightening cosmetics range Fair & Lovely and stop using terms such as “whitening” in its marketing, but will continue selling the popular product.

Hindustan Unilever announced the change on Thursday in response to years of calls to drop the branding or stop selling the creams, adverts for which have featured Bollywood celebrities and in the past promoted their ability to dramatically whiten complexions.

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