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Measures expected to go beyond curbs on advertising to include in-store restrictions

The government is set to implement strict rules on how junk food is advertised and sold in the UK, with restrictions such as a ban on online adverts and TV commercials before the 9pm television watershed.

Sources say that the plans, which have been spearheaded by Boris Johnson following his coronavirus health scare, are yet to be finalised but could be announced as soon as Sunday or early next week.

Related: No 10 plans weight loss drive to ready UK for expected Covid-19 second wave

Related: Obesity and coronavirus: how can a higher BMI increase your risk?

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