Broadcasters fear Boris Johnson’s plan will cut revenue amid coronavirus crisis
British television channels could be forced to make cuts of more than £200m to their programme budgets if the government pushes ahead with plans to impose a blanket ban on junk food advertising.
In a further blow to a crisis-hit media industry, ITV would lose about £100m of income if a 9pm, pre-watershed ban is implemented, according to television industry estimates.
Related: UK set to bring in strict new junk food rules including pre-9pm ad ban
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