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Campaigners welcome plans but there is scepticism about how effective they will prove

Boris Johnson has formally launched the government’s efforts to reduce obesity levels in the UK by saying it will be supportive rather than “excessively bossy or nannying”, amid some scepticism about how effective the plan will prove.

While new measures will include bans on junk food advertising, there is no proposal to extend the earlier tax on sugary drinks to other products, including foods.

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