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Haxby Bakehouse owner and Labour member Phil Clayton is demanding the ads be pulled

There are thousands of bakeries the UK government could have chosen to star in its latest public information campaign, but the Haxby Bakehouse was probably the only one to produce loaves flour-stencilled with “F*ck Boris” during last year’s general election.

A photograph of its owner, Phil Clayton, dusted with flour and carrying a tray of freshly baked goods appeared in national newspapers on Saturday with the headline “Welcome back to freshly baked bread”, to promote the government’s “enjoy summer safely” campaign.

Finding it quite amusing that HM Government chose to use a picture of me in one of their advertising campaigns. Either someone out there has a great sense of humor or they definitely weren’t “staying alert”#fuckthetories #fuckboris @ukgovofficial why are you using my image without permission? Weird choice as I’m a member of @uklabour and as you can see not a fan of this government. These images were taken to help Yorkshire tourism NOT this government. Also there’s no need to “welcome us back” we didn’t go anywhere, we carried on baking and supporting our community. No trips to Durham or to Greece.

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