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Niine’s sponsorship of Rajasthan Royals aims to help remove stigma around periods

When the Rajasthan Royals walk on to the pitch this September, it will mark more than a long awaited return of Indian Premier League (IPL) cricket.

Emblazoned on the back of their purple jerseys will be the name Niine, making it the first time any Indian sports team has been sponsored by a sanitary towel brand.

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