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Fast food chain says famous tagline is unsuitable in the light of the hygiene measures issued for the pandemic

KFC has admitted its famous Finger Lickin’ Good slogan is not quite right for the era of face masks and official hand-washing advice, as it launches a new advertising campaign with a change of focus.

The fast food chain has acknowledged it will need to move on, at least temporarily, from the tagline it has used on and off for more than six decades, releasing new images of advertising posters and packaging with the words blurred and pixellated.

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