how to make money from home

I had forgotten how annoying it is to have your viewing constantly interrupted by someone flogging something you don’t need I’ve a real liking for foreign-language films; I have done since I was a teenager. I think this started with late-night French films on BBC Two in the pre-video recorder era. I’ve often impressed film buffs with my knowledge of, say, François Truffaut – a whole season of whose work I watched avidly in the early 80s solely in the hope of seeing French people get their kit off. These days, of course, it’s different. It’s about the sheer quality of the stuff available as well as the benefit of having subtitles to concentrate on: you have to pay attention, or you won’t know what’s going on. Checking your phone, pottering about or glancing at a book is just not possible. You can’t half-watch a subtitled film; you’re either completely engaged, or not at all. Related: What became of other memorable ad slogans? Continue reading... from Advertising | The Guardian ht...

It is understood the PM and top adviser Dominic Cummings both want action, including new curbs on advertising Downing Street has taken control of the upcoming review of gambling legislation, due to be launched within weeks, amid a growing appetite for sweeping reform of the industry from Boris Johnson and his closest advisers. The Department of Digital, Culture, Media and Sport (DCMS) is expected to kick off the long-awaited review this autumn but well-placed sources said Boris Johnson and his closest advisers were now steering the plans. August 2017 Continue reading... from Advertising | The Guardian https://ift.tt/2ZVQhAu via IFTTT

Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Boyega publicly announced his decision on Twitter. I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Continue reading... from Advertising | The Guardian https://ift.tt/35EsloT via IFTTT

Perfume brand admits reshooting commercial without Star Wars actor was ‘misstep’ Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China. Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market. The original advert, London Gent , which was released last year, featured Boyega walking around Peckham, south London, riding a horse, dancing with friends and hanging out with his family. The original cast was multicultural, while the Chinese remake featured no black cast members. Continue reading... from Advertising | The Guardian https://ift.tt/2ZxuO0J via IFTTT

Decision to show then withdraw video sparked crisis at MSF Canada, says review Médecins Sans Frontières (MSF) broadcast a $400,000 (£307,000) TV fundraising campaign in Canada despite warnings from staff that it was exploitative, reinforced racist “white saviour” stereotypes and breached the medical charity’s ethical guidelines, the Guardian has learned. A damning review of the decision to run and later withdraw the advert, which featured the REM track Everybody Hurts played over images of crying black children being treated by MSF medics, concluded it exposed a lack of trust in leadership and triggered an “organisational crisis” at MSF Canada. Related: Médecins Sans Frontières is 'institutionally racist', say 1,000 insiders Continue reading... from Advertising | The Guardian https://ift.tt/2ZiStSv via IFTTT

Ad campaign promoting hygiene and social distancing will run across TV, radio, print and more A new government campaign is being launched to remind people to wash their hands, cover their faces and keep their distance, in a bid to keep infections down as the winter months approach. With the slogan “Hands. Face. Space”, advertising will run across TV, radio, print, social and digital display advertising, as well as on community media channels, the Department of Health and Social Care has said. Continue reading... from Advertising | The Guardian https://ift.tt/3hei44Y via IFTTT

The graphic designer who decried consumerism with a call-to-arms manifesto has won a lifetime achievement award. He talks about his career highs – and why so much modern design is ‘utterly mindless’ In November 1963, dressed in an afghan sheepskin waistcoat and exuding his characteristic theatrical verve, Ken Garland stormed to the front of a meeting of the Society of Industrial Artists with a fiery message for his colleagues. He was sick of graphic designers wasting their talents on selling cat food, toothpaste, cigarettes and slimming powder. This visual incontinence had reached “a saturation point” he declared, adding that “the high-pitched scream of consumer selling is no more than sheer noise”. Designers, he implored, had a duty to devote their energies to more worthwhile ends. His impromptu speech was met with rapturous applause and later published as the First Things First manifesto, a call to arms that would cement Garland as the moral conscience of graphic design for decad...

Australia’s health regulator has issued more than $800,000 in fines for misleading advertising or illegally importing health products Full Australian Covid stats Sign up for Guardian Australia’s coronavirus email Download the free Guardian app to get the most important news notifications Australia’s health regulator has fined dozens of companies more than $800,000 for unlawfully advertising or illegally importing health products to profit from the pandemic. One business was fined for trying to sell a “bionic air plasma” machine it claimed could prevent Covid-19 for elderly patients. Related: Australian firm under TGA investigation says it is making coronavirus tests, despite having no approval or expertise Related: From Brisbane to Puerto Rico: how a $38m Covid-19 test kit deal turned sour Continue reading... from Advertising | The Guardian https://ift.tt/3573EBq via IFTTT

The tech giant’s monopoly over App Store content will bring a change to data privacy on its devices that has advertisers worried If in August 2018 you had invested £5,000 in Apple stock, you’d have doubled your money in two years. Nifty, eh? But if you’d bought a single share at the company’s IPO price of $22 in 1980, it would be worth nearly $28,000 (£21,000) today. This is the kind of hindsight that is bad for one’s blood pressure: it merely confirms Warren Buffett’s famous observation, quoting his mentor Ben Graham, that in the short run the stock market may be a betting machine, but in the long run it’s a weighing machine. Either way, Apple’s market capitalisation now weighs in at $2.2tn. What was once a plucky little outfit battling against the mighty Microsoft has somehow morphed into a corporate behemoth. And the interesting thing is that, until recently, nobody outside of stock exchanges seemed to have noticed the implications of this metamorphosis. When the House judiciary a...

Tech giant will charge additional fee from November for advertising in line with new taxes being imposed in Europe Google is to pass the cost of the UK’s digital services tax onto advertisers, adding more than £120m to marketers’ costs annually, as the government’s attempt to get tech giants to pay more to the exchequer is billed to their customers. Google has told its tens of thousands of clients that from November it will charge an additional fee for ads served on Google and YouTube. The move will increase advertisers’ costs in line with the amount the tech giant is set to pay in new digital services taxes as they come into force: 2% in the UK, and 5% in Austria and Turkey. Related: Facebook threatens to block Australians from sharing news in battle over landmark media law Continue reading... from Advertising | The Guardian https://ift.tt/3ju3d86 via IFTTT

Stock split is merely cosmetic for company whose valuation seems to be controlled by pure psychology You have to admire Elon Musk’s stage management. On Monday, the Tesla founder delivered a crowd-pleasing five-for-one stock split, transforming a $2,300 share price into a smaller figure to make ownership “more accessible”. The economic effect of the change was precisely zero – investors just got four additional shares for each one they owned – but Tesla’s shares surged 12% anyway. On Tuesday, Musk produced a twist. Since investors are clearly keen to throw money at Tesla at almost any price, the company will issue new shares to raise $5bn for “general corporate purposes”. The explanation was gloriously vague but, in Tesla’s shoes, you can afford to be loose. With a stock valuation of $460bn, the new shares represent minimal dilution for existing investors. It would almost be silly not to take advantage. Continue reading... from Advertising | The Guardian https://ift.tt/34VJZV8 vi...