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Perfume brand admits reshooting commercial without Star Wars actor was ‘misstep’

Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.

Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market. The original advert, London Gent, which was released last year, featured Boyega walking around Peckham, south London, riding a horse, dancing with friends and hanging out with his family. The original cast was multicultural, while the Chinese remake featured no black cast members.

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