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Covid edition of annual TV advert focuses on kindness rather than gift-giving Coronavirus – latest updates See all our coronavirus coverage A hedgehog who hopes to fly, a group of hip-hop pigeons and lots of love hearts are the stars of this year’s pandemic edition of the John Lewis Christmas TV adverts. Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season. Continue reading... from Advertising | The Guardian https://ift.tt/2UnvaEk via IFTTT

Ad revenues in the final three months of the year are on track to beat last year’s performance Advertisers counting on Christmas TV campaigns to save a year blighted by the pandemic have fuelled a faster-than-expected recovery at ITV, which said ad revenues in the year's final three months were on track to beat last year’s performance. ITV, whose TV advertising slumped by almost half earlier in the pandemic – the biggest fall in the broadcaster’s history – has bounced back strongly, with TV ad revenues expected to rise 6% year on year in November and to be “slightly up” in the final, so-called golden quarter that businesses bank on for much of their annual sales. Continue reading... from Advertising | The Guardian https://ift.tt/38EXutY via IFTTT

‘World-leading’ proposal delights health campaigners and dismays advertising industry Downing Street has unveiled plans to implement a total ban on online junk food advertising – the toughest digital marketing restrictions in the world – in an attempt to tackle the growing obesity crisis. While health campaigners have welcomed the proposed ban, which is now subject to a six-week consultation, it has stunned the advertising industry, which has called it indiscriminate and draconian. Continue reading... from Advertising | The Guardian https://ift.tt/3noxsQ3 via IFTTT

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers? Name: Burger King. Age: 67. It was founded in Florida in 1953 as Insta-Burger King. We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6 Continue reading... from Advertising | The Guardian https://ift.tt/35UJdGE via IFTTT