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Ad revenues in the final three months of the year are on track to beat last year’s performance

Ad revenues in the final three months of the year are on track to beat last year’s performance

Advertisers counting on Christmas TV campaigns to save a year blighted by the pandemic have fuelled a faster-than-expected recovery at ITV, which said ad revenues in the year's final three months were on track to beat last year’s performance.

ITV, whose TV advertising slumped by almost half earlier in the pandemic – the biggest fall in the broadcaster’s history – has bounced back strongly, with TV ad revenues expected to rise 6% year on year in November and to be “slightly up” in the final, so-called golden quarter that businesses bank on for much of their annual sales.

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