āāWhat are you wearing, Cortana?ā he asks, like heās in a shit version of the film Herā. Cortana replies: āA phone. Like it?ā Clean Bandit, the Cambridge-educated group who looked at dance music and thought, āWhat this needs is more violinsā, redefine cringe-worthy in this new ad for Cortana. In it, the band chat with the Windows Phone personal assistant as they prepare to attend the Brit awards. Cortana, which even Robin Thicke would concede is a Siri rip-off, promises to remind cello player Grace not to dance on tables while mocking the bandās violinist Neil for his taste in hideously garish jackets. If Clean Banditās reason for accepting the job was money then they werenāt paid enough; if it was to create something even worse than their music then they went too far. And if you last long enough without clawing out your eyeballs or jumping into the hole in the ground your mind willed into existence, well, things then turn a bit weird. Continue reading... from Advertising | The Guardi...