The UK’s advertising watchdog rules against company over its marketing of the app An advert describing a smartphone app as a “highly accurate” method of birth control has been found to be misleading by the Advertising Standards Agency (ASA) in the latest blow to the much-hyped Swedish company, Natural Cycles. Related: ‘I felt colossally naive’: the backlash against the birth control app Related: Can an app really provide effective birth control? Continue reading... from Advertising | The Guardian https://ift.tt/2N0kHwj via IFTTT