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My mother, Suzanne Brill, who has died aged 88, began her working life as an actor and radio presenter in the US before morphing into an advertising copywriter and, following a move to the UK, changing career again to become a translator of books from Italian into English. Born in Utica in New York state, she was the second child of the poet Marguerite Steber and the journalist Harry Seward. Her unconventional free spirit led Sue to acting at a young age. At 12 she was a member of the repertory company of Utica’s WIBX radio station, appearing in a different play every week. She left home at 16 to go to the Leland Powers drama school in Boston and at 19 she was touring America in various theatre shows. Continue reading... from Advertising | The Guardian https://ift.tt/2BREdaw via IFTTT

‘Stop Hate for Profit’ campaign gathers momentum as ad boycott spreads outside US Almost a third of advertisers are considering joining a month-long boycott of Facebook as the social network struggles to convince advertisers that it is doing enough to fight hate speech on its platform. The unprecedented corporate snub has been revealed in survey by the World Association of Advertisers, whose big-spending members control nearly $100bn (£81bn) in spending. Continue reading... from Advertising | The Guardian https://ift.tt/2Zl4yWo via IFTTT

The social network’s crisis has been a long time in the making and shows no sign of going away It took less than two hours for Facebook to react and it did so for good reason. At 5pm on Friday, Unilever, one of the world’s largest advertisers, with a portfolio of products that ranges from Marmite to Vaseline, suddenly announced it was pulling all adverts from Facebook, Instagram and Twitter in the US. Continue reading... from Advertising | The Guardian https://ift.tt/2NDYV05 via IFTTT

Misinformation ‘pandemic’ erodes trust in politics and institutions, warns Lords committee Ministers are being urged to toughen up the regulation of digital and social media because “a pandemic of misinformation and disinformation” is eroding trust in politics and public institutions. A House of Lords committee on democracy and digital technologies, chaired by the film producer and Labour peer David Puttnam, has called on ministers to push ahead with the long-mooted online harms bill and to overhaul rules for online political advertising. Related: What powers will Ofcom have to regulate the internet? Continue reading... from Advertising | The Guardian https://ift.tt/2VrsiHr via IFTTT

Service adds to firms shunning Facebook over refusal to act against Donald Trump posts The messaging service Viber, the fifth biggest with more than a billion users around the world, is severing all ties to Facebook as part of a growing boycott of the company by commercial partners. The campaign , initially started in the US after Facebook’s refusal to take action against posts from Donald Trump which critics said incited violence, has now grown to become an international movement. Related: Facebook to be hit by its largest ever advertiser boycott over racism Continue reading... from Advertising | The Guardian https://ift.tt/2VjKkep via IFTTT

Company agrees to change branding to promote ‘more inclusive vision of beauty’ The Indian arm of the consumer goods group Unilever says it will change the name of its skin-lightening cosmetics range Fair & Lovely and stop using terms such as “whitening” in its marketing, but will continue selling the popular product. Hindustan Unilever announced the change on Thursday in response to years of calls to drop the branding or stop selling the creams, adverts for which have featured Bollywood celebrities and in the past promoted their ability to dramatically whiten complexions. Related: India’s skin-whitening creams highlight a complex over darker complexions Continue reading... from Advertising | The Guardian https://ift.tt/2Z9kRFF via IFTTT

Ice-cream maker will suspend paid ads on Facebook and Instagram in US over inaction on hate speech Ben & Jerry’s has become the latest business to join a growing number pulling advertising from Facebook over the platform’s failure to do more to remove hate speech. The ice-cream maker, which is owned by the Anglo-Dutch group Unilever, will pause all paid advertising on Facebook and Instagram in the US. Continue reading... from Advertising | The Guardian https://ift.tt/2VuxuKH via IFTTT