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Consumer watchdog unveils plan drawn up after talks stalled between tech giants and news companies Google, Facebook and other digital platforms would be forced to negotiate to share data and revenue with media companies in Australia under a draft code developed by the competition regulator and released on Friday. The Australian Competition and Consumer Commission was asked to develop the mandatory code in April by the treasurer, Josh Frydenberg, after negotiations between the digital platforms, the ACCC and media companies stalled, and media companies experienced a sharp fall in ad revenue due to Covid-19. Related: US thinktank linked to Google donations criticised 'problematic' ACCC digital media inquiry Related: Why is the ACCC taking Google to court and what could it mean for ads on the internet? Continue reading... from Advertising | The Guardian https://ift.tt/2XdvIy7 via IFTTT

Growing number of companies withdraw advertising over failure to deal with hate and misinformation An unprecedented boycott of Facebook is moving across the Atlantic, as the coalition of activist groups behind the Stop Hate for Profit campaign have called on companies in the UK and Europe to join in the action. The campaign has already gained the support of more than a thousand brands in the US, including Coca-Cola, Unilever and Ford, some of which have extended their boycotts globally. Now, the coalition, coordinated in Europe by the Centre for Countering Digital Hate, is calling on British and European companies to join in the movement. Related: Billionaire bosses to feel the heat over tech giants' massive wealth and power Continue reading... from Advertising | The Guardian https://ift.tt/3jMU8bA via IFTTT

The measures unveiled by the government are welcome. But a far more comprehensive approach, recognising the role of inequality, is required In a typically EU-baiting Telegraph column in 2007 , Boris Johnson regaled his readers with a pen portrait of the kind of politician who would slap a health warning on food and alcoholic drinks. This was the kind of bossy move, he suggested, that would appeal to “some Swedish divorcee health commissioner, sitting in her velour slacks in her taupe-coloured office in the Breydel building, Brussels”. How wrong can you be? On Monday it was the blond, portly scourge of the nanny state himself who decreed that clear calorie counts must be shown on menus in restaurants and pubs, as part of his new anti-obesity plan for Britain. Leaving such ironies aside, the obesity strategy unveiled by the prime minister deserves a qualified welcome. The measures to be introduced are overdue in a country that has the biggest weight problem in Europe; almost two-thir...

Despite some good news for campaigners, bad health’s roots in poverty and poor food education are not addressed Britain is often called “the fat man of Europe” but the whole world has an obesity problem – and some countries have taken more effective action than others. Chile recently imposed dramatic warning labels on foods with high levels of either fat, sugar or salt. No traffic lights – they are just bad for you. And all such foods are banned in schools. Meanwhile in Europe, Amsterdam has been held up as a model city, a rare example of successful action to tackle the pernicious underlying issue that bedevils all quick fixes, which is deprivation. Focusing on the poorest families, including those in immigrant communities with different food cultures, has brought results – an actual drop in obesity levels. Related: Coronavirus: Public Health England calls for action on obesity in Covid-19 fight Continue reading... from Advertising | The Guardian https://ift.tt/3f8GFXP via IF...

Rabbi Mirvis takes part in 48-hour boycott after musician Wiley’s antisemitic tirade The UK’s chief rabbi, Ephraim Mirvis, has accused Facebook and Twitter of complicity in antisemitism through inaction as he urged both platforms do more to tackle hate speech after last week’s antisemitic tirade from the grime musician Wiley . In a letter to the technology companies’ chief executives, Mark Zuckerberg and Jack Dorsey, Mirvis said “the woeful lack of responsible leadership from companies including Twitter and Facebook … cannot be allowed to stand. Continue reading... from Advertising | The Guardian https://ift.tt/3jHTv2U via IFTTT

Campaigners welcome plans but there is scepticism about how effective they will prove Coronavirus – latest updates See all our coronavirus coverage Boris Johnson has formally launched the government’s efforts to reduce obesity levels in the UK by saying it will be supportive rather than “excessively bossy or nannying”, amid some scepticism about how effective the plan will prove. While new measures will include bans on junk food advertising, there is no proposal to extend the earlier tax on sugary drinks to other products, including foods. Related: Doctors to prescribe bike rides to tackle UK obesity crisis Continue reading... from Advertising | The Guardian https://ift.tt/2D4pQ37 via IFTTT

Ban on unhealthy food TV adverts before 9pm could extend to all online ads Junk food adverts could be banned entirely online, after the government’s decision to bar any unhealthy food advertising before 9pm online or on television, as part of its strategy to tackle the “time bomb” of obesity. The measures have been cautiously welcomed though some health experts are concerned they place too much emphasis on individual responsibility for obesity, rather than addressing health inequalities. Related: UK junk food ad ban 'could force deep cuts on TV channels' Continue reading... from Advertising | The Guardian https://ift.tt/3f6GFYu via IFTTT