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I had forgotten how annoying it is to have your viewing constantly interrupted by someone flogging something you don’t need I’ve a real liking for foreign-language films; I have done since I was a teenager. I think this started with late-night French films on BBC Two in the pre-video recorder era. I’ve often impressed film buffs with my knowledge of, say, François Truffaut – a whole season of whose work I watched avidly in the early 80s solely in the hope of seeing French people get their kit off. These days, of course, it’s different. It’s about the sheer quality of the stuff available as well as the benefit of having subtitles to concentrate on: you have to pay attention, or you won’t know what’s going on. Checking your phone, pottering about or glancing at a book is just not possible. You can’t half-watch a subtitled film; you’re either completely engaged, or not at all. Related: What became of other memorable ad slogans? Continue reading... from Advertising | The Guardian ht...

It is understood the PM and top adviser Dominic Cummings both want action, including new curbs on advertising Downing Street has taken control of the upcoming review of gambling legislation, due to be launched within weeks, amid a growing appetite for sweeping reform of the industry from Boris Johnson and his closest advisers. The Department of Digital, Culture, Media and Sport (DCMS) is expected to kick off the long-awaited review this autumn but well-placed sources said Boris Johnson and his closest advisers were now steering the plans. August 2017 Continue reading... from Advertising | The Guardian https://ift.tt/2ZVQhAu via IFTTT

Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Boyega publicly announced his decision on Twitter. I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Continue reading... from Advertising | The Guardian https://ift.tt/35EsloT via IFTTT

Perfume brand admits reshooting commercial without Star Wars actor was ‘misstep’ Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China. Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market. The original advert, London Gent , which was released last year, featured Boyega walking around Peckham, south London, riding a horse, dancing with friends and hanging out with his family. The original cast was multicultural, while the Chinese remake featured no black cast members. Continue reading... from Advertising | The Guardian https://ift.tt/2ZxuO0J via IFTTT

Decision to show then withdraw video sparked crisis at MSF Canada, says review Médecins Sans Frontières (MSF) broadcast a $400,000 (£307,000) TV fundraising campaign in Canada despite warnings from staff that it was exploitative, reinforced racist “white saviour” stereotypes and breached the medical charity’s ethical guidelines, the Guardian has learned. A damning review of the decision to run and later withdraw the advert, which featured the REM track Everybody Hurts played over images of crying black children being treated by MSF medics, concluded it exposed a lack of trust in leadership and triggered an “organisational crisis” at MSF Canada. Related: Médecins Sans Frontières is 'institutionally racist', say 1,000 insiders Continue reading... from Advertising | The Guardian https://ift.tt/2ZiStSv via IFTTT

Ad campaign promoting hygiene and social distancing will run across TV, radio, print and more A new government campaign is being launched to remind people to wash their hands, cover their faces and keep their distance, in a bid to keep infections down as the winter months approach. With the slogan “Hands. Face. Space”, advertising will run across TV, radio, print, social and digital display advertising, as well as on community media channels, the Department of Health and Social Care has said. Continue reading... from Advertising | The Guardian https://ift.tt/3hei44Y via IFTTT

The graphic designer who decried consumerism with a call-to-arms manifesto has won a lifetime achievement award. He talks about his career highs – and why so much modern design is ‘utterly mindless’ In November 1963, dressed in an afghan sheepskin waistcoat and exuding his characteristic theatrical verve, Ken Garland stormed to the front of a meeting of the Society of Industrial Artists with a fiery message for his colleagues. He was sick of graphic designers wasting their talents on selling cat food, toothpaste, cigarettes and slimming powder. This visual incontinence had reached “a saturation point” he declared, adding that “the high-pitched scream of consumer selling is no more than sheer noise”. Designers, he implored, had a duty to devote their energies to more worthwhile ends. His impromptu speech was met with rapturous applause and later published as the First Things First manifesto, a call to arms that would cement Garland as the moral conscience of graphic design for decad...