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Covid edition of annual TV advert focuses on kindness rather than gift-giving Coronavirus – latest updates See all our coronavirus coverage A hedgehog who hopes to fly, a group of hip-hop pigeons and lots of love hearts are the stars of this year’s pandemic edition of the John Lewis Christmas TV adverts. Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season. Continue reading... from Advertising | The Guardian https://ift.tt/2UnvaEk via IFTTT

Ad revenues in the final three months of the year are on track to beat last year’s performance Advertisers counting on Christmas TV campaigns to save a year blighted by the pandemic have fuelled a faster-than-expected recovery at ITV, which said ad revenues in the year's final three months were on track to beat last year’s performance. ITV, whose TV advertising slumped by almost half earlier in the pandemic – the biggest fall in the broadcaster’s history – has bounced back strongly, with TV ad revenues expected to rise 6% year on year in November and to be “slightly up” in the final, so-called golden quarter that businesses bank on for much of their annual sales. Continue reading... from Advertising | The Guardian https://ift.tt/38EXutY via IFTTT

‘World-leading’ proposal delights health campaigners and dismays advertising industry Downing Street has unveiled plans to implement a total ban on online junk food advertising – the toughest digital marketing restrictions in the world – in an attempt to tackle the growing obesity crisis. While health campaigners have welcomed the proposed ban, which is now subject to a six-week consultation, it has stunned the advertising industry, which has called it indiscriminate and draconian. Continue reading... from Advertising | The Guardian https://ift.tt/3noxsQ3 via IFTTT

The multinational fast-food firm has taken out an advert promoting its rivals, from KFC to Five Guys, but are they really trying to help or just telling whoppers? Name: Burger King. Age: 67. It was founded in Florida in 1953 as Insta-Burger King. We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6 Continue reading... from Advertising | The Guardian https://ift.tt/35UJdGE via IFTTT

Industry forecasts record cuts to budgets for so-called ‘golden’ quarter amid pandemic Coronavirus – latest updates See all our coronavirus coverage Advertisers are cutting more than £700m from their marketing budgets in the run-up to Christmas, as the pandemic puts paid to the big budget extravaganzas that normally bombard the public over the festive season. While the annual Christmas advertising battle will be as fiercely fought as ever, with a total of £6.2bn spent across the fourth quarter, consumers are unlikely to see glitzy tie-ups such as Mariah Carey’s reportedly £9m deal to promote Walkers festive-themed crisps last year. Continue reading... from Advertising | The Guardian https://ift.tt/2HGcwEy via IFTTT

Anatomy lessons for kids, gorillas going bananas and a Brexit starter pack ... this year’s award winners were full of colourful ideas and vibrant visual flourishes Continue reading... from Advertising | The Guardian https://ift.tt/37t2ilx via IFTTT

Proposed rules aim to curb advertising targeting under-18s The use of celebrities such as sports personalities and reality TV stars in betting and gambling ads is expected to be banned under new rules designed to crack down on marketing targeting under-18s. The rules, which are being proposed by the body responsible for setting the UK code for advertising, would result in recent gambling ads featuring personalities such as José Mourinho, Michael Owen and Harry Redknapp being banned. Continue reading... from Advertising | The Guardian https://ift.tt/3m7Yevd via IFTTT