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Decision by FCA comes after advertising agency revealed an accounting scandal in 2019 The financial watchdog has launched an investigation into M&C Saatchi after the advertising agency revealed an accounting scandal last year . Its co-founder Maurice Saatchi and three other directors quit in the wake of the scandal and the agency has been left in freefall, with its market value tumbling by almost three quarters since last summer. Continue reading... from Advertising | The Guardian https://ift.tt/2GIjyVy via IFTTT

Move follows efforts to reduce carbon footprint and increase reporting on climate crisis Why the Guardian will no longer accept fossil fuel advertising Support Guardian journalism today, by making a single or recurring contribution , or subscribing The Guardian will no longer accept advertising from oil and gas companies, becoming the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels. The move, which follows efforts to reduce the company’s carbon footprint and increase reporting on the climate emergency, was announced on Wednesday and will be implemented with immediate effect. The ban will apply to any business primarily involved in extracting fossil fuels, including many of the world’s largest polluters. Continue reading... from Advertising | The Guardian https://ift.tt/38LCyyg via IFTTT

Campaign cost £46m but left public little better informed, say Whitehall auditors Boris Johnson’s government spent £46m on a “Get Ready for Brexit” campaign in October, but demonstrated little evidence it left the public better prepared, Whitehall’s spending watchdog has found. The National Audit Office said ministers chose to run a £100m campaign – the most expensive of four options – to tell all UK businesses and individuals how they should prepare for leaving the EU. The campaign was launched as the 31 October deadline for leaving the EU approached. But the evidence shows that the proportion of UK citizens who reported that they had looked or started to look for information, did not notably change, auditors said. Auditors said the numbers of people looking for information about Brexit did not notably change as a result – ranging from 32% and 37% during the campaign, to 34% when it stopped, having spent just under half of the allotted money. Does 31 January change anything? C

Peter Phillips, Princess Anne’s son, and Lady Kitty Spencer, Princess Diana’s niece, are cashing in on their connections by promoting rival brands of Jersey milk Name: Royal Dairy Wars. Age: They kicked off in June. Continue reading... from Advertising | The Guardian https://ift.tt/2TOWoV8 via IFTTT

Campaign group Collective Shout calls out ad for reinforcing ‘tired and archaic stereotypes’ and objectifying women KFC has apologised for an ad that shows two young boys staring with their mouths agape as a woman adjusts her breasts. The apology was issued after Collective Shout, which campaigns against the objectification of women, labelled the ad “a regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure”. Related: Beautiful one day, pitiful the next: is 'philausophy' a new low for Australian tourism ads? Continue reading... from Advertising | The Guardian https://ift.tt/2Gb6wzC via IFTTT

Technology to stop ads running in stories about terrorism, for example, is blocking them from ‘safe’ stories too UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year. Publishers found many articles related to some of the most well read and therefore commercially valuable stories of the year – on topics ranging from the Rugby World Cup to Game of Thrones – shorn of advertising. Advertising technology can be very, very blunt and isn’t sophisticated enough' Continue reading... from Advertising | The Guardian https://ift.tt/37eKnw4 via IFTTT

Landmark cross-party report issues 20-point plan to protect British elections Political organisations would face unlimited fines for breaking electoral law under new proposals to protect UK elections and referendums from “dirty money and dodgy data misuse”. A parliamentary inquiry into how to safeguard the UK’s democratic processes from abuse advocates abolishing the £20,000 cap on fines for breaking spending laws, a penalty considered so minor that some donors are believed to dismiss it as “just the cost of doing business”. Continue reading... from Advertising | The Guardian https://ift.tt/3anzzhi via IFTTT

Executive Andrew Bosworth’s handwringing about the company’s stance should not blind us to the fact that doing nothing is extremely lucrative for it On 20 December last, Andrew Bosworth, a long-time Facebook executive and buddy of the company’s supreme leader, Mark Zuckerberg, published a longish memo on the company’s internal network. The New York Times somehow obtained a copy and reported it on 7 January, which led Mr Bosworth then to publish it to the world on a Facebook page . In one of those strange coincidences that mark a columnist’s life, I happened to be reading his memo at the same time that I was delving into the vast trove of internal emails released by the Boeing Company in connection with congressional and other inquiries into the 737 Max disaster. Both sources turn out to have one interesting thing in common – the insight they provide into the internal culture of two gigantic, dysfunctional companies. Trump got elected because he ran the single best digital ad campai

The industry takes £14.4bn from UK punters every year Betfred owners make millions from company treating gambling addicts Who are Fred and Peter Done, the brothers behind Betfred? The gambling industry has exploded over the past decade and now takes £14.4bn from UK punters every year – equal to more than £200 from every man, woman and child in the UK – with the online sector growing particularly fast. The sector’s major firms have been transformed into some of the most recognisable brands in the country and gambling is a vast business, despite mounting concern among politicians and campaigners, which has shown it is willing to fight hard to preserve its revenues. The gambling boom was kicked off when Tony Blair’s Labour government passed the Gambling Act 2005, dramatically liberalising the laws governing betting. The late Tessa Jowell, who pioneered the legislation, later described this as one of her biggest regrets. Some betting bosses have made vast fortunes. The Bet365 boss

Avaaz says firms are unaware commercials being played alongside misleading videos Some of the biggest companies in the world are funding climate misinformation by advertising on YouTube, according to a study from activist group Avaaz. The group found that more than 100 brands had adverts running on YouTube videos on the site that were actively promoting climate misinformation. The brands, including Samsung, L’Oreal and Decathlon, were unaware that their adverts were being played before and during the videos. Include climate misinformation in its “borderline content” policy, which limits the algorithmic distribution of videos that do not reach the bar required to fully remove them from the site. Demonetise misinformation, “ensuring such content does not include advertising and is not financially incentivised. YouTube should start immediately with the option for advertisers to exclude their ads from videos with climate misinformation.” Work with independent fact-checkers to inform u

Dating app accused of flouting GDPR law by passing personal data to ad firms but report says problem is endemic Twitter has suspended Grindr from its ad platform after a study claimed the dating app was passing significant amounts of private information to advertisers without explicit consent from users. The study, carried out by the Norwegian Consumer Council (NCC), found that the online advertising industry was “systematically breaking the law”, transmitting personal data and tracking users in ways that are banned under the GDPR, the EU’s data law. Related: 'Anonymised' data can never be totally anonymous, says study Continue reading... from Advertising | The Guardian https://ift.tt/2FScViX via IFTTT