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Publishers struggle to make advertising revenue despite record digital readership Coronavirus - latest updates See all our coronavirus coverage UK newspapers face losing £50m in digital revenues as advertisers use “ blacklist” technology to block ads from appearing next to all stories that mention the coronavirus pandemic. When advertisers run digital campaigns they use keyword blacklists – stocked with trigger words such as “attack” and “death” – that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic – such as coronavirus and Covid-19 - are appearing on blacklists across the industry. Continue reading... from Advertising | The Guardian https://ift.tt/33Z5WQk via IFTTT

World’s second-largest advertising group shelves share buyback and dividend Coronavirus – latest updates See all our coronavirus coverage Advertising giant WPP has unveiled a £2bn savings plan to shore up its balance sheet in the face of the coronavirus pandemic. WPP is the world’s second-largest advertising company, with more than 107,000 staff around the world. It said it was implementing the measures after revenues in China slumped by 23% in the first two months this year. China, the world’s second largest advertising market after the US, accounts for 7% of WPP’s £10.8bn net sales. The group said just over half of its 5,000 staff in China are back at work, but that overall 95% of its global workforce are working remotely. Continue reading... from Advertising | The Guardian https://ift.tt/2UvSFvv via IFTTT

Report prompts concerns about increased exposure of aged 11-24 during coronavirus lockdown Gambling has become part of every day life for children due to a constant stream of advertising that makes them more likely to bet in later life, according to major new research. The groundbreaking report cited TV advertising, social media and the influence of family among factors likely to lead young people to gamble, prompting renewed concern about increased exposure during the Covid-19 lockdown . Continue reading... from Advertising | The Guardian https://ift.tt/2WJTl20 via IFTTT

Coronavirus is of a different magnitude, but the propaganda principles remain the same, writes David Welch . We need the BBC Red Button service more than ever, says Bill Stephenson As the author of Protecting the People – The Central Office of Information and the Reshaping of Post-War Britain, 1946-2011 , I have been struck by the failure of the government to remain in control of the message regarding Covid-19. Related: 'It was a life-and-death situation. Wards were full of young men dying': How we made the Don't Die of Ignorance Aids campaign Related: Mad men and the art of the official hard sell Continue reading... from Advertising | The Guardian https://ift.tt/2JhZb2G via IFTTT

Experts call for mass communication campaign – not ‘naff little drawings’ – and ministers urged to relearn art of answering questions • Follow our latest Australia coronavirus blog for live news and updates Amid confusion and panic in the community about social distancing measures and school closures, advertising and health messaging experts have urged the government to launch a mass communication campaign making use of television streaming services, social media and news services, and told politicians to scrap “rambling, two-minute answers”. Many Australians have struggled to comprehend the range of announcements at the weekend, which included the New South Wales and Victorian governments flagging stricter lockdowns of businesses and potential school closures before Scott Morrison held talks with the national cabinet on Sunday night. Related: Confusion reigns over Australian coronavirus school closures after Morrison press conference This is why social distancing is so importan...

Failure to follow up on trials mean there is no ability to send coronavirus advice to mobiles Coronavirus – latest updates See all our coronavirus coverage The government does not have the ability to send advice on coronavirus directly to Britons’ mobile phones, after repeatedly ignoring its own findings that an emergency messaging system could help the country in times of crisis. South Korea’s aggressive use of emergency alerts has been credited by some for helping to keep the country’s infection rate relatively low, while many other European countries have built systems allowing governments to issue warnings about threats to life. NL-Alert is our government's alert that warns and informs the Dutch people about an emergency. We receive an NL Alert for life and health threatening situations.... today we received the message to stay 1,5 m apart from each other and stay indoors when you’re sick! #Important pic.twitter.com/IyhpqePsQT The World Health Organization is recommen...

BAT seems to be running accounts to promote e-cigarettes after crackdown on hiring influencers British American Tobacco (BAT) is marketing e-cigarettes and heated cigarettes with pictures of attractive models and using hashtags such as “I dare you to try it”, despite a crackdown last year after it paid social media influencers to promote its products. BAT had come under fire after hiring young models to sell its products despite having an explicit policy banning under-25s from appearing in adverts. Related: Advertising watchdog bans e-cigarette promotion on Instagram Continue reading... from Advertising | The Guardian https://ift.tt/2Wi7mDJ via IFTTT

Idea is one of series of proposals to change laws governing how democracy operates in UK Online political adverts should be labelled or “imprinted” to show who is paying for them, according to the Law Commission, which warns that there is a “very real risk of the electoral process losing credibility”. Presiding officers should also have the power to cancel polls in the event of major terror attacks as well as severe weather such as widespread flooding or other disruptive events, the commission has proposed in a series of measures to change the Victorian-era laws that govern how democracy operates in the UK. Related: MPs call for unlimited fines for those who breach electoral law Continue reading... from Advertising | The Guardian https://ift.tt/39UoCTy via IFTTT

Consumers told soap could tackle the deadly virus Continue reading... from Advertising | The Guardian https://ift.tt/38GMWqN via IFTTT

Watchdog rules Vic Smith Beds ad offensive for saying ‘no nasty imports’ and using surgical mask image A newspaper ad promoting British-made mattresses that warned of “nasty imports” alongside an image of a surgical mask has been banned by the advertising watchdog for associating immigrants with the spread of the coronavirus. North London-based Vic Smith Beds ran an ad in a local paper featuring a cartoon image of an upright mattress with a Union Jack on the front wearing a green surgical mask. Continue reading... from Advertising | The Guardian https://ift.tt/3cLJpKV via IFTTT

Household brands’ mascots have undergone a makeover ahead of International Women’s Day He’s the jolly bearded Father Christmas lookalike who for decades has dominated the seas – and our TV screens – as the familiar face of Birds Eye frozen fish fingers. But with a handful of fellow male advertising mascots Captain Birds Eye has been temporarily elbowed aside – and replaced with a more youthful female equivalent – in a new drive to highlight the lack of women fronting some of the UK’s top household brands . Continue reading... from Advertising | The Guardian https://ift.tt/38oZ8Mr via IFTTT

Shares fall 8.5% as ITV says companies in travel sector are pulling ads as the virus spreads ITV is forecasting a slump in advertising revenues of at least 10% in April as companies in the travel sector pull spend in the wake of the coronavirus outbreak. ITV acts as a bellwether for the wider UK TV ad market and its forecast paints a grim picture for other broadcasters. Continue reading... from Advertising | The Guardian https://ift.tt/2Toe0GD via IFTTT

Tech platforms adopt range of policies to fight rise in false information on Covid-19 Coronavirus – latest news Tech platforms have adopted sharply different policies on coronavirus misinformation, with evidence that Twitter has become a hotbed of inaccurate and dangerous advice, while others – such as Pinterest and WeChat – restrict users’ ability to communicate about the outbreak at all. On Twitter, one tweet wrongly claimed that antibacterial hand sanitiser is useless against the virus, arguing that such products only work against bacteria. It racked up a quarter of a million likes and almost 100,000 retweets, suggesting a reach of millions of users, before it was deleted on Wednesday afternoon. In fact, any alcohol-based sanitiser, or simple soap, can help. The World Health Organization is recommending that people take simple precautions to reduce exposure to and transmission of the Wuhan coronavirus, for which there is no specific cure or vaccine. Related: Hand sanitizer o...

Advertising authority censures companies that appear to stoke coronavirus fears The Advertising Standards Authority (ASA) has banned a series of “alarmist” and “scaremongering” ads for face masks that it said played on people’s fears over the coronavirus outbreak. In rulings published on Wednesday, the regulator found that online ads from two companies breached its code and were misleading, irresponsible and “likely to cause fear without reasonable justification”. What is Covid-19 - the illness that started in Wuhan? Continue reading... from Advertising | The Guardian https://ift.tt/32OgRvD via IFTTT