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More than 60 objections to regulator about claims by world’s biggest oil company The world’s biggest oil company has withdrawn an advertising campaign that boasted it was “powering a more sustainable future”, after dozens of complaints to the Advertising Standards Agency. Saudi Aramco claimed in the advert that “real sustainability doesn’t wait until tomorrow”, adding “this is real energy”. Continue reading... from Advertising | The Guardian https://ift.tt/2xhTcbG via IFTTT

Alphabet first quarter earnings offer a glimpse of how the digital ad market has fared amid stay-at-home orders Google reported its weakest revenue growth in nearly five years in the first quarter as the pandemic-driven recession began to shrivel its advertising sales. The January-March earnings for Google parent Alphabet offer a first look at how the digital ad market has fared amid widespread orders requiring consumers to stay at home. Those restrictions have given most advertisers little incentive to market their products and services. Related: Google owner Alphabet becomes trillion-dollar company Continue reading... from Advertising | The Guardian https://ift.tt/2W6fzJE via IFTTT

Brands seek to strike right tone as they adjust to new rules of the pandemic Coronavirus – latest updates See all our coronavirus coverage Lucy Jameson is facing a conundrum as she advises cautious customers of her advertising agency: when are companies allowed to make jokes about the pandemic-induced lockdown? “I think it’s pretty soon,” said Jameson, a co-founder of Uncommon , reflecting on how advertisers are having to juggle the severity of the situation with the emotions of an audience who face being stuck at home for months. “You’ve got to do it cleverly. There are still lots of people dying, but people are desperate for a bit of light relief. It’s about striking the balance right.” Continue reading... from Advertising | The Guardian https://ift.tt/3593Qhq via IFTTT

ASA cracks down on three companies marketing vitamin ‘immune boosters’ Coronavirus – latest updates See all our coronavirus coverage The advertising watchdog has cracked down on three companies for implying they could provide immune-boosting IV drips that could prevent or treat coronavirus. The Advertising Standards Authority banned the adverts and marketing claims made by the Private Harley Street Clinic, REVIV and Cosmetic Medical Advice UK after fast-tracking its investigations. Related: UK bed firm's advert banned for associating migrants with coronavirus Continue reading... from Advertising | The Guardian https://ift.tt/3cBjmoJ via IFTTT

Nigel Huddleston calls on industry to go beyond 10-point pledge criticised by MPs Coronavirus – latest updates See all our coronavirus coverage The government has urged gambling companies to work harder to stop vulnerable people spiralling into addiction to online casino games during the period of confinement caused by the Covid-19 lockdown. In a letter to the five chief executives of the largest gambling companies, the sports minister, Nigel Huddleston, urged them to go beyond existing proposals laid down by the Betting and Gaming Council (BGC) in a 10-point pledge that has been branded “weak” by MPs . Related: Tell us: how is life in lockdown affecting your gambling? Continue reading... from Advertising | The Guardian https://ift.tt/2XUhF1Q via IFTTT

Mandatory code being developed by ACCC will create ‘level playing field’ in media landscape, Josh Frydenberg says Facebook and Google will be forced to share advertising revenue with Australian media companies after the treasurer, Josh Frydenberg, instructed the competition watchdog to develop a mandatory code of conduct for the digital giants amid a steep decline in advertising brought on by the coronavirus pandemic. In its response to the landmark digital platforms inquiry in December, the federal government asked the Australian Competition and Consumer Commission to develop a code between media companies and digital platforms including Google and Facebook. Related: Local content quotas suspended in $54m package for Australia's coronavirus-hit media Related: Coronavirus closed a Broken Hill newspaper, but the community fought to save it Continue reading... from Advertising | The Guardian https://ift.tt/3al5Bcj via IFTTT

ASA says campaign implied burger did not contain beef or other animal products An ad campaign for Burger King’s first plant-based burger has been banned by the advertising watchdog for implying it is suitable for vegans and vegetarians, when it is not. The Rebel Whopper, which was launched in January coinciding with Veganuary , was promoted in a campaign that included tweets and Facebook posts. You asked and we listened. Introducing the Rebel Whopper, our first plant-based burger! Pick up yours exclusively with the app on the 6th and 7th and then available as usual from the 8th. T&Cs apply. pic.twitter.com/uXaOFdZ5BX Continue reading... from Advertising | The Guardian https://ift.tt/2wCmG3E via IFTTT

Firms urged to abandon blocklisting as online stories generate record traffic but little revenue Coronavirus – latest updates See all our coronavirus coverage Ministers are demanding advertisers start placing their promotions next to online news stories about the coronavirus, amid enormous concern in government at the potential financial collapse of British news outlets. Many brands are using keyword blocklists to stop their adverts appearing next to stories about Covid-19, meaning that even though news websites are getting record traffic from readers they are barely earning any money from the clicks. Continue reading... from Advertising | The Guardian https://ift.tt/2UTZJCD via IFTTT

Beleaguered broadcaster to slash programming costs and furlough almost 100 employees Coronavirus – latest updates See all our coronavirus coverage Channel 4 is to cut its programming budget by £150m and furlough almost 100 staff as it fights to survive the impact of the coronavirus crisis. The broadcaster, which is publicly owned but funded mostly by TV advertising, faces an advertising revenue slump of 50% over the next two months. This week analysts estimated that Channel 4 had the finances to survive for only six months without making cuts. Continue reading... from Advertising | The Guardian https://ift.tt/2JMGN28 via IFTTT

Broadcaster pays out £5m among staff just as it seeks to tap credit facility to weather fall in revenue Channel 4 has paid out millions in bonuses to bosses and staff while opening talks with the government about potentially tapping an emergency £75m credit facility as the coronavirus hammers the TV industry. The broadcaster, which is publicly owned but funds itself mostly through TV advertising, is estimated to have paid out more than £5m to its 903 staff last month. Related: UK media outlets told not to promote baseless 5G coronavirus theories Continue reading... from Advertising | The Guardian https://ift.tt/3bMfIYO via IFTTT