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My mother, Suzanne Brill, who has died aged 88, began her working life as an actor and radio presenter in the US before morphing into an advertising copywriter and, following a move to the UK, changing career again to become a translator of books from Italian into English. Born in Utica in New York state, she was the second child of the poet Marguerite Steber and the journalist Harry Seward. Her unconventional free spirit led Sue to acting at a young age. At 12 she was a member of the repertory company of Utica’s WIBX radio station, appearing in a different play every week. She left home at 16 to go to the Leland Powers drama school in Boston and at 19 she was touring America in various theatre shows. Continue reading... from Advertising | The Guardian https://ift.tt/2BREdaw via IFTTT

‘Stop Hate for Profit’ campaign gathers momentum as ad boycott spreads outside US Almost a third of advertisers are considering joining a month-long boycott of Facebook as the social network struggles to convince advertisers that it is doing enough to fight hate speech on its platform. The unprecedented corporate snub has been revealed in survey by the World Association of Advertisers, whose big-spending members control nearly $100bn (£81bn) in spending. Continue reading... from Advertising | The Guardian https://ift.tt/2Zl4yWo via IFTTT

The social network’s crisis has been a long time in the making and shows no sign of going away It took less than two hours for Facebook to react and it did so for good reason. At 5pm on Friday, Unilever, one of the world’s largest advertisers, with a portfolio of products that ranges from Marmite to Vaseline, suddenly announced it was pulling all adverts from Facebook, Instagram and Twitter in the US. Continue reading... from Advertising | The Guardian https://ift.tt/2NDYV05 via IFTTT

Misinformation ‘pandemic’ erodes trust in politics and institutions, warns Lords committee Ministers are being urged to toughen up the regulation of digital and social media because “a pandemic of misinformation and disinformation” is eroding trust in politics and public institutions. A House of Lords committee on democracy and digital technologies, chaired by the film producer and Labour peer David Puttnam, has called on ministers to push ahead with the long-mooted online harms bill and to overhaul rules for online political advertising. Related: What powers will Ofcom have to regulate the internet? Continue reading... from Advertising | The Guardian https://ift.tt/2VrsiHr via IFTTT

Service adds to firms shunning Facebook over refusal to act against Donald Trump posts The messaging service Viber, the fifth biggest with more than a billion users around the world, is severing all ties to Facebook as part of a growing boycott of the company by commercial partners. The campaign , initially started in the US after Facebook’s refusal to take action against posts from Donald Trump which critics said incited violence, has now grown to become an international movement. Related: Facebook to be hit by its largest ever advertiser boycott over racism Continue reading... from Advertising | The Guardian https://ift.tt/2VjKkep via IFTTT

Company agrees to change branding to promote ‘more inclusive vision of beauty’ The Indian arm of the consumer goods group Unilever says it will change the name of its skin-lightening cosmetics range Fair & Lovely and stop using terms such as “whitening” in its marketing, but will continue selling the popular product. Hindustan Unilever announced the change on Thursday in response to years of calls to drop the branding or stop selling the creams, adverts for which have featured Bollywood celebrities and in the past promoted their ability to dramatically whiten complexions. Related: India’s skin-whitening creams highlight a complex over darker complexions Continue reading... from Advertising | The Guardian https://ift.tt/2Z9kRFF via IFTTT

Ice-cream maker will suspend paid ads on Facebook and Instagram in US over inaction on hate speech Ben & Jerry’s has become the latest business to join a growing number pulling advertising from Facebook over the platform’s failure to do more to remove hate speech. The ice-cream maker, which is owned by the Anglo-Dutch group Unilever, will pause all paid advertising on Facebook and Instagram in the US. Continue reading... from Advertising | The Guardian https://ift.tt/2VuxuKH via IFTTT

Stunt that took place during match at Etihad Stadium linked to a football hooligan firm Police are looking into the circumstances in which a banner reading “White Lives Matter Burnley” was towed by an aircraft at a game between Manchester City and Burnley FC. The stunt, which unfolded above the Etihad Stadium moments after players and staff had taken a knee in support of the Black Lives Matter movement on Monday evening, has been blamed on individuals from a football hooligan firm connected with Burnley. Continue reading... from Advertising | The Guardian https://ift.tt/37UaHwx via IFTTT

The former deputy PM continued to defend the indefensible as the tech giant went on an election PR blitz On Wednesday, Facebook, possibly struggling to get out from under the realisation that it is probably now the only thing standing between Joe Biden and the US presidency, launched a PR blitz about new measures it was taking to clean up its act on political advertising and related matters. To a sceptical observer, it looked rather like a diversionary tactic to distract media attention from a more embarrassing Facebook-related story of the week, namely the conviction of Maria Ressa , the Philippines’s most prominent independent journalist, on trumped-up libel charges brought by the Facebook-exploiting Duterte regime, in whose side she has been a courageous thorn. This cynical conjecture was boosted by the feeble content of the Facebook announcements. First of all, it is going to block ads from foreign state media during the US election in the run-up to the presidential election.

Cross-party group will publish report tomorrow proposing far tighter regulation for industry Gambling adverts should be banned, an influential group of more than 50 MPs and peers has concluded, in a hard-hitting report that calls for the biggest shake-up of Britain’s gambling laws in more than a decade. MPs who have spent a year gathering evidence on gambling-related harm will tomorrow publish proposals that could shape the upcoming government review of how the £11bn industry is regulated . A ban on gambling ads , both on TV and online An end to VIP schemes and inducements to bet A £2 stake limit on online slot machines Independent affordability checks Controls on gambling game design A new ombudsman to resolve disputes Continue reading... from Advertising | The Guardian https://ift.tt/2N2XpEg via IFTTT

A New Zealand government advertising campaign aimed at promoting online safety for under 18s features two naked ‘porn stars’. The adult actors knock on the door of a family home to tell the mother ‘your son’s been watching us online’. The stunned mother listens as she is told that porn stars don’t talk about consent and ‘just get straight to it’. ‘Yeah, and I’d never act like that in real life,’ the male porn star says. The Keep It Real Online series also includes videos addressing cyberbullying, grooming by paedophiles, and the ease of children’s access to violent content New Zealand government deploys nude ‘porn actors’ in web safety ad Continue reading... from Advertising | The Guardian https://ift.tt/2AB1NIb via IFTTT

Misleading campaigns risk undermining trust in elections – we need an effective system to oversee them Guy Parker is chief executive of the Advertising Standards Authority The current global health crisis is, rightly, front and centre of all current political, media and societal discourse. But rewind just a few months and you’ll recall the UK general election, which played out against a backdrop of fraught debate about truth in political campaigns.  Why can political parties act with apparent impunity when making claims in ads and other election materials? Those concerns haven’t gone away. The Electoral Commission recently warned that misleading campaign techniques risk undermining trust in elections.  Continue reading... from Advertising | The Guardian https://ift.tt/2MrlTXL via IFTTT