how to make money from home

The coronavirus lockdown led big advertisers to slash their spend, dragging down the cost of airtime With the public told to stay at home, high streets shut and travel halted, many of the UK’s biggest advertisers from McDonald’s to Sky froze their marketing budgets during the coronavirus lockdown. TV advertising bookings were reduced to a trickle, forcing broadcasters to slash the price of airtime to levels not seen in three decades, opening the door for dozens of small firms to make their first ever TV commercials. TV advertising in pre-Covid times was generally too expensive for companies with modest marketing budgets. A 30-second ad during primetime shows such as Coronation Street or The X Factor would have cost between £50,000 and £100,000 . To run a decent national TV ad campaign an annual budget of £2m is usually a minimum. Continue reading... from Advertising | The Guardian https://ift.tt/32EYppT via IFTTT

Market value slumped 60% this year to £2.4bn as firms froze ad budgets during lockdown Coronavirus – latest updates See all our coronavirus coverage ITV is poised to lose its place among the top 100 UK companies, with billions wiped off its market value after an unprecedented fall in advertising during the coronavirus pandemic. The broadcaster is expected to be relegated from the FTSE 100 when the next quarterly shuffle is announced by the London Stock Exchange on Tuesday. Continue reading... from Advertising | The Guardian https://ift.tt/3lpWSfR via IFTTT

Figures highlight numbers still working from home during coronavirus pandemic Coronavirus – latest updates See all our coronavirus coverage WPP has highlighted the glacial pace that staff are returning to work in the light of coronavirus, with just 3% of UK employees regularly heading in to its offices. The world’s biggest employer in the marketing and advertising sector, which has clients spanning Ford to Facebook, has a workforce of about 10,000 in the UK. Continue reading... from Advertising | The Guardian https://ift.tt/3hz7l65 via IFTTT

Niine’s sponsorship of Rajasthan Royals aims to help remove stigma around periods When the Rajasthan Royals walk on to the pitch this September, it will mark more than a long awaited return of Indian Premier League (IPL) cricket. Emblazoned on the back of their purple jerseys will be the name Niine, making it the first time any Indian sports team has been sponsored by a sanitary towel brand. Continue reading... from Advertising | The Guardian https://ift.tt/2QiJvQi via IFTTT

Fast food chain says famous tagline is unsuitable in the light of the hygiene measures issued for the pandemic Coronavirus – latest updates See all our coronavirus coverage KFC has admitted its famous Finger Lickin’ Good slogan is not quite right for the era of face masks and official hand-washing advice, as it launches a new advertising campaign with a change of focus. The fast food chain has acknowledged it will need to move on, at least temporarily, from the tagline it has used on and off for more than six decades, releasing new images of advertising posters and packaging with the words blurred and pixellated. Continue reading... from Advertising | The Guardian https://ift.tt/3j94j93 via IFTTT

‘LET’S DO THIS’ shout the advertising slogans. But do what exactly? As I understand it, simple soul that I am, advertising is supposed to be immediate. The idea is for people to know pretty quickly what it is that they’re being sold: a car that will make them feel powerful; a shampoo that will turn heads in the street; a sauce that will induce their family to love them extravagantly. So when I first clapped eyes on one of the newspaper ads promoting the government’s new obesity strategy I was confused. What, exactly, was it selling me? Its various slogans, which come with a strong whiff of the weaselly language of self-help, spoke of “better health” and the “little changes” that can boost weight loss. But the image told a different story, one that seemed to me mostly to have something to do with reminding people it might soon be lunchtime. The ad in question stars a bearded, overweight man with grey hair and a purple T-shirt. “THIS IS MY NEW THING,” it says next to his right ear, a

Government proposals include ‘digital imprint’ disclosing who created the advert Online political advertisements could require labels for the first time under plans unveiled by the government, in an effort to inject more transparency into digital campaigning. The rules would require a “digital imprint”, revealing who is behind the message, to be included on formal campaign ads as well as “organic” content made by certain campaigners and candidates on sites such as Twitter, Facebook and YouTube. Continue reading... from Advertising | The Guardian https://ift.tt/2PKCbfS via IFTTT

Print edition of London paper will remain but focus will shift to digital and mobile platforms Coronavirus – latest updates See all our coronavirus coverage The Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the coronavirus pandemic. The newspaper has been hit particularly hard by the coronavirus pandemic as it relies on advertising for 80% of its revenues. The Evening Standard was already struggling before advertisers pulled or froze their budgets during the pandemic, running up losses of £40m over the last three years. Related: News Corp posts US$1.5bn loss driven by sharp declines in newspaper revenue Continue reading... from Advertising | The Guardian https://ift.tt/3ieLNvJ via IFTTT

Government has become UK’s biggest advertiser during coronavirus crisis, figures show See all our coronavirus coverage Advertising spend across the UK media fell by more than £1bn year on year during the coronavirus lockdown, according to figures that reveal the government has become the UK’s biggest advertiser during the pandemic. UK advertising spend on traditional media – TV, newspapers and magazines, radio and cinema as well as on poster sites and billboards across the country – almost halved from the start of lockdown on 23 March to the end of June. Continue reading... from Advertising | The Guardian https://ift.tt/3fsBfaz via IFTTT

Action needs long-term commitments to be is more than ‘PR stunt’, employees say Current and former Facebook moderators have called for the unprecedented advertiser boycott of the site to be extended to prove that the action is more than a “PR stunt”. Speaking to the Guardian, one current moderator who asked to remain anonymous because they feared for their job, said that without long-term commitments, this was a “PR stunt that will pass when they get enough of the reports that they want”. Continue reading... from Advertising | The Guardian https://ift.tt/3a2Omyd via IFTTT

High-polluting cars are threat to public health, says New Weather Institute thinktank Advertising of sports utility vehicles, which emit more greenhouse gases than other cars, should be banned so the UK can meet its climate goals, a report has said. The large increase in numbers of SUVs in the UK and around the world is the second-largest contributor to the increase in global emissions since 2010 , according to the International Energy Agency. Related: 'A deadly problem': should we ban SUVs from our cities? What is an SUV? Once known as the Chelsea tractor, SUV stands for sports utility vehicle. There are no hard and fast rules about which cars qualify as SUVS, but a common theme is they incorporate design elements of off road vehicles. Related: SUVs second biggest cause of emissions rise, figures reveal Related: Growing demand for SUVs 'could negate electric car benefits' Continue reading... from Advertising | The Guardian https://ift.tt/3k81l60 via IFTTT

Leeds-based Meatless Farm says it seeks to build on growth in plant-based eating during coronavirus lockdown A vegan food company is sparing no blushes with what it calls a “light-hearted” advertising campaign to encourage more Britons to avoid eating meat. Meatless Farm says it is targeting people who have cut down on bangers and burgers during lockdown with its provocative slogan M*** F***, launched on Monday with a national campaign. Continue reading... from Advertising | The Guardian https://ift.tt/2XkV3X7 via IFTTT