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US Federal Contractor Registration's Simplified Acquisition Program A Boon For Contractors

By Celeste Osborne US Federal Contractor Registration has further leveled the playing field for small business federal contractors through their new Simplified Acquisition Program. This cutting edge training system provides vendors with all the knowledge, tools, and support necessary to compete for federal contract awards. The rules governing federal contracting, known as the Federal Acquisition Regulations or FAR, have set the simplified acquisition threshold between $2,500 and $150,000 for most transactions, however this may increase to up to $6.5 million depending upon the industry. Any contract valued within this threshold does not need to undergo a formal bidding process and may be subject to the "rule of 2" - where a purchasing officer need only call and obtain quotes from two eligible small businesses before awarding the contract. These kinds of contracts open up increased opportunities for inexperienced vendors and set-asides, including women- and veteran-ow...

Great Advice To Help You Generate Good Leads

By Skelton Anthony You don't have to be someone that doesn't know about lead generation any longer. That's because this article contains some advice on generating leads the easy way. When you're ready to learn more you should take your time to go through these tips so you know what to do to get started. Make an offer to potential leads that is hard to refuse. This can be a discount, a give-away, or some source of information that they've been dying to have. It needs to be relevant to them, or else you'll never get them to respond. Try a few different things to see what works the best. Be more active on niche-relevant forums and discussion boards to generate easy leads. If you hang out where consumers ask questions, you can gather trust, brand yourself and be a go-to source for them. Not only will they appreciate your assistance, they will also most likely visit your site for more info or to make purchases! Know that leads are valuable. Some leads s...

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The Australian beer company has broken with the past, also this week, Persil breaks to the beats and Smart opens the door to its new car The era of the lad’s lad is over according to this commercial for an Australian lager which has a man training to be a cheerleader. In fairness, it isn’t entirely because he’s in touch with his feminine side as he appears to be motivated by a twin desire to be close to his beautiful female colleagues and the rugby stars he idolises. Agency: adam&eveDDB Director: Gary Freedman Continue reading... from Advertising | The Guardian http://ift.tt/1LPpwjF via IFTTT

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This week's compilation of new adverts from around the world ends with an astonishing road safety reminder from AT&T that you really ought to watch. Before that, there's a new, less laddish approach from Foster's; a young breakdancing star for Persil; a memorable yelp for Smart Cars; and rainbow horses from Australia for Honda Continue reading... from Advertising | The Guardian http://ift.tt/1LPpto0 via IFTTT

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As the number of connected devices grows, we look at how advertisers are making ever more creative campaigns The digital advertising industry is already undergoing something of a transformation. While facing an existential threat from the ascendant ad blocker, advertisers are leading the charge to create ever more tailored advertising experiences. The proliferation of connected devices under the internet of things (IoT) promises to disrupt the industry further by increasing the number of opportunities for advertisers to learn about and sell to consumers. Related: Is artificial intelligence the next step in advertising? Continue reading... from Advertising | The Guardian http://ift.tt/1DLiN3C via IFTTT

Look Here For Great Advice About Lead Generation

By Moss Lawrence Do you know anything about the topic of lead generation? Do you need a quick primer to find out all you can? This article has all of the tips and tricks you need today. As soon as you get started reading it, you'll also be preparing yourself for future success. Perfect the art of a good call to action, in order to generate more leads for your business. A good call to action is highly specific, very relevant to the particular readers and always links to a landing page where the offer can be found for purchase or download. Make your CTA count for more valuable leads. Make sure the consumer's purchase cycle is in the forefront of your lead generation planning. Consumers will search for information before deciding on your offer. If you try to reach these kinds of people, you'll get more potential buyers. It is important that the leads you receive are original and high quality. Given how business and numbers work, you can easily overlook duplicatio...

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X Factor and Downton Abbey broadcaster’s pre-tax profits increase to £391m as viewing figures fall by 4% in first half of 2015 ITV reported a 25% increase in pre-tax profits, despite a 4% drop in viewing in the first half of this year, saying it remained on track for a strong performance in 2015. The broadcaster, home to X Factor and Downton Abbey, said pre-tax profits rose 25% to £391m in its half yearly report on Tuesday. It increased total revenues across its business by 11% year on year to £1.36bn. Continue reading... from Advertising | The Guardian http://ift.tt/1JNiZBw via IFTTT