how to make money from home

A new book examines the artistic development of advertising and the innovative ways that ads combined images, text and product to communicate and attract potential customers. Drawing on the John Johnson Collection held at the Bodleian Library, The Art of Advertising is published on 2 March with an accompanying exhibition at the Bodleian from 5 March to 31 August Continue reading... from Advertising | The Guardian https://ift.tt/397I7aX via IFTTT

Call comes after outlets including Mail Online ran promotions announcing his death Martin Lewis has said publishers should take more responsibility for adverts on their sites after prominent outlets including Mail Online ran promotions announcing his death featuring a mock-up of his bloodied face. The adverts featuring Lewis, who is behind the website moneysavingexpert, presented themselves as breaking news alerts and were badged with the logos of mainstream news outlets such as the Mirror and the London Evening Standard to add credibility. In recent days they have appeared in prominent positions on the homepage of Mail Online, linking to scams including opportunities to buy Bitcoin or referrals to other online shopping sites. They have also been spotted on stories published by the Independent. Related: The Money Saving Expert: how Martin Lewis became the most trusted man in Britain Continue reading... from Advertising | The Guardian https://ift.tt/383kZJn via IFTTT

Sales fall at advertising giant as coronavirus ‘self-quarantine’ policy for employees continues WPP’s share price plunged after reporting a slowdown in business as the advertising giant implements staff travel restrictions to Asia Pacific and Italy and self-quarantine measures to tackle the coronavirus threat. Shares in the marketing services giant fell as much as 17% in early trading as investors reacted to a deterioration in trading in the final three months of the year. WPP reported a 1.9% fall in net sales in the fourth quarter, its worst of the year, which analysts at Citi called “flat out disappointing”. Related: WPP advertising group to cut 3,500 jobs in £300m restructuring Continue reading... from Advertising | The Guardian https://ift.tt/386a2qg via IFTTT

My mother, Ailie Worster, who has died aged 86, was briefly a BBC announcer and then a secretary in the advertising world before moving into the full-time job of bringing up her four children. Though never professionally trained, she was also a dressmaker, an upholsterer and an interior designer; she was also skilled at knitting, needlepoint and tapestry. Creative, kind, funny and frugal, she was a believer in the William Morris theory that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful”. Continue reading... from Advertising | The Guardian https://ift.tt/2PvVOJ3 via IFTTT

Boris Johnson and Rishi Sunak are just the latest politicians to cause serious embarrassment with their unsolicited support If the perplexed social media team at Yorkshire Tea who spent much of their weekend responding to criticism that they make “Tory tea” after the new chancellor, Rishi Sunak, posed making a cup, they can look for sympathy to their fellow brand managers – who have often been caught in the maelstrom of an unwelcome political endorsement. The most common controversies are those involving musicians, who are often allergic to the idea that a politician they detest might use their songs. REM’s bassist, Mike Mills, tweeted earlier this year that the band were exploring legal action to prevent the US president, Donald Trump, from using their music at his rallies and calling him a fraud and a conman. We are aware that the President* @realDonaldTrump continues to use our music at his rallies. We are exploring all legal avenues to prevent this, but if that’s not possible

Over the past few weeks the Guardian journalist Iman Amrani has been back with series two of Modern Masculinity, looking at key themes and questions around masculinity today. So far the series has looked at the UFC's popularity with men, male circumcision, interpretations of masculinity in the black community and the image of success and men in advertising. As so much of the series is about engaging with our audience, this week Iman answers some of the viewers' questions and comments. Continue reading... from Advertising | The Guardian https://ift.tt/2UNR2Kg via IFTTT

Anti-immigration groups said campaign was disrespectful of Scandinavian culture The Scandinavian airline SAS has “clarified” an advertisement intended to highlight the role of travel, immigration and cultural diversity in forging the region’s identity after it was pilloried online by far-right and nationalist groups. The airline, the flag carrier of Denmark, Norway and Sweden, initially withdrew the commercial less than 24 hours after it was released saying the pattern and volume of reactions on social media suggested the campaign had been “subject to an attack”. Continue reading... from Advertising | The Guardian https://ift.tt/2vvG4OO via IFTTT