TV advertising campaign featuring real people highlights community groups supported by retailer’s loyalty scheme The Co-operative Group’s Christmas TV advertisement is featuringpeople involved with the local community groups that have benefited from its revamped membership scheme. The Manchester-based mutual, which now focuses on groceries and funeral homes with some remaining financial services operations, said it wanted to show how shoppers buying its award-winning champagne , smoked salmon and other foods for Christmas could help local charities by giving them financial support. Related: Christmas adverts 2016: this year's main offenders Continue reading... from Advertising | The Guardian http://ift.tt/2gKWgAr via IFTTT