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Halloween promotion was not intended to be ‘insensitive reference’ to historical events McDonald’s in Portugal has apologised for using the slogan “Sundae Bloody Sundae” in a Halloween campaign for its ice-cream puddings. It appears the chain decided to celebrate the spooky season with a two-for-one offer on the strawberry dessert and a nod to the early U2 song Sunday Bloody Sunday . Portugal is cancelled. pic.twitter.com/X1egoGRq9j Continue reading... from Advertising | The Guardian https://ift.tt/323SN6a via IFTTT

As the concept of philausophy is unleashed on an unsuspecting world, please share your views on the good, the bad and the frankly odd campaigns in Australian tourism history The word “philausophy” did not exist until Wednesday and, depending on its reception, may not exist for much longer. The latest international campaign from Tourism Australia has landed, with its awkward, crow-barred pun already dividing audiences in the same way that it inelegantly divides the word “philosophy” itself. ‘Adelaide: the city that makes old people cry’ is some astonishing branding Our news director recommended blurring C U in the NT for 6pm broadcast, but switch over at 7pm and it’s just... ‍♀️ #onlyintheterritory pic.twitter.com/fJ7ETS3LBV Continue reading... from Advertising | The Guardian https://ift.tt/2Pw2bNk via IFTTT

Once I arrived as a kid in the late 1980s, I immediately saw that the peculiarities of Australian life had been well hidden I came to understand Australia through drinking milk at the beach. Beach milk. To me, it is more important than the pie, the pav or Vegemite. I grew up largely in south London, in compressed trains and compressed streets, and the whole idea of “Australia” was about as relatable as outer space. It was an untidy but necessary move here as a kid in the late 1980s, with far fewer anchors than I was ready for. Related: Why Australia's beaches are the spiritual centre of a secular nation | Brigid Delaney Related: Open thread: tell us about your favourite Australian beach Continue reading... from Advertising | The Guardian https://ift.tt/2W3vat5 via IFTTT

The anti-Brexit guerrillas tell how they risked offending Solihull residents with one last - sweary - guerilla poster before they went ‘legit’ • Read Tim Lewis’s interview with Led By Donkeys Any sense that Dover [where they put up four illegal posters in one night] is the climax of the project, that we’ll soon be winding down, is rendered redundant by the reaction to the posters. Many of the most influential journalists and commentators in the country are now following us, and we have a vaguely influential platform from which to offer our own commentary on the Brexit farce. We’re being inundated with suggestions for new posters – many of them examples of thermonuclear hypocrisy – and by the end of the day Will has knocked up five new designs and we’re discussing where and when to strike next. There are scores of demands that we take the campaign national. Ideally we’ll hit the north-east, preferably Sunderland. Its place in the Brexit story was cemented when it declared early on t...

New guidelines will set limits on how the embattled e-cigarette company can target young people with its product Juul has agreed to a settlement restricting its youth advertising practices, the first legally binding commitment related to marketing to children for the embattled e-cigarette company. The settlement, announced on Thursday by the Center for Environmental Health (CEH), an environmental health watchdog, will enforce nine new regulations around the promotion of Juul products. Related: Breaking up with my Juul: why quitting vaping is harder than quitting cigarettes Continue reading... from Advertising | The Guardian https://ift.tt/2Bkv0nG via IFTTT

Casumo offered free spins to people Googling ways to block themselves from betting The online casino Casumo has been forced to retract an advert that offered free spins and bonuses to people who Googled ways to bar themselves from gambling. The Advertising Standards Authority (ASA) upheld a complaint about an advert, paid for by Malta-based Casumo, which has previously paid penalties of £5.85m for failures in systems designed to protect problem gamblers. Related: Online casinos ignored my obvious signs of addiction, says gambler Continue reading... from Advertising | The Guardian https://ift.tt/2IBRVyH via IFTTT

Simon Stevens says ECB’s Hundred tie-up with maker of Hula Hoops undermines fight against childhood obesity The head of the NHS has criticised English cricket for letting KP Snacks sponsor a new tournament that is designed to encourage young people to play the game. Simon Stevens said the deal with the maker of Skips, Hula Hoops and Butterkist would undermine the fight against childhood obesity by persuading children to eat what he described as junk food. Continue reading... from Advertising | The Guardian https://ift.tt/310TDzY via IFTTT

Firm quietly rescinds policy banning false advertising as UK general election looms Facebook has quietly rescinded a policy banning false claims in advertising, creating a specific exemption that leaves political adverts unconstrained regarding how they could mislead or deceive, as a potential general election looms in the UK. The social network had previously banned adverts containing “deceptive, false or misleading content”, a much stronger restriction than its general rules around Facebook posts. But, as reported by the journalist Judd Legum , in the last week the rules have narrowed considerably, only banning adverts that “include claims debunked by third-party fact-checkers, or, in certain circumstances, claims debunked by organisations with particular expertise”. Related: Should Trump be banned from Twitter? TikTok is a video-sharing app which has become phenomenally popular with teenagers. Users film themselves in 15-second clips, typically set to music, and upload them t...

New ads by Aldi, Adidas and Sainsbury’s all feature breastfeeding mothers. Hopefully this will normalise the process to help new parents feed with ease It may be some time yet until we see a mother in an advert precariously balancing her child/bag/shopping/pets before pushing a nipple into the mouth of a howling, jam-smeared toddler. But when they do, oh boy, are my days as a model really going to get going. In recent weeks, a series of adverts have appeared from Tu at Sainsbury’s , Adidas and Aldi , all featuring breastfeeding mothers. Some are wearing flowery blouses and have tattoos, others are holding a naked baby between the zips of a sports top. Of course the women are good-looking, of course they are slim, of course we cannot actually see anything as erotically charged or as morally unsettling as an areola – this is still advertising, after all. But it is, surely, a start. Continue reading... from Advertising | The Guardian https://ift.tt/2pooTfe via IFTTT

ASA says tweet condoned antisocial behaviour of throwing milkshakes at politicians A Burger King tweet has been banned by the advertising watchdog for condoning antisocial behaviour and encouraging political protesters to “milkshake” the Brexit party leader, Nigel Farage. In May, a day after it emerged that a McDonald’s restaurant in Edinburgh had been asked by police not to sell milkshakes because it was located within 200 metres of where Farage was to hold a rally and protesters might throw them, Burger King tweeted: “Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK. #justsaying”. Continue reading... from Advertising | The Guardian https://ift.tt/2oi8Wqs via IFTTT

Treating flu | Doorstep politics | Douglas Adams | Tea or dinner? Can David Cox advise on how I can time travel back to pre-2010? This would enable me to follow his advice to get a doctor’s appointment and an antiviral prescription within 48 hours of noticing flu symptoms ( Five ways to recover from flu , G2, 30 September). That was before Tory government “reforms” effectively torpedoed the GP system. Is a four- to five-week wait a bit too long? Roger Driscoll Epping, Essex • Sajid Javid asserted on the Today programme on Monday that “you can knock on any door and one of the first things you’ll hear is ‘get Brexit done’”. Clearly these are carefully selected doors – if he knocked on my door he would hear something completely different. Cherry Weston Wolverhampton Continue reading... from Advertising | The Guardian https://ift.tt/2oWdnaz via IFTTT