how to make money from home

A new book examines the artistic development of advertising and the innovative ways that ads combined images, text and product to communicate and attract potential customers. Drawing on the John Johnson Collection held at the Bodleian Library, The Art of Advertising is published on 2 March with an accompanying exhibition at the Bodleian from 5 March to 31 August Continue reading... from Advertising | The Guardian https://ift.tt/397I7aX via IFTTT

Call comes after outlets including Mail Online ran promotions announcing his death Martin Lewis has said publishers should take more responsibility for adverts on their sites after prominent outlets including Mail Online ran promotions announcing his death featuring a mock-up of his bloodied face. The adverts featuring Lewis, who is behind the website moneysavingexpert, presented themselves as breaking news alerts and were badged with the logos of mainstream news outlets such as the Mirror and the London Evening Standard to add credibility. In recent days they have appeared in prominent positions on the homepage of Mail Online, linking to scams including opportunities to buy Bitcoin or referrals to other online shopping sites. They have also been spotted on stories published by the Independent. Related: The Money Saving Expert: how Martin Lewis became the most trusted man in Britain Continue reading... from Advertising | The Guardian https://ift.tt/383kZJn via IFTTT

Sales fall at advertising giant as coronavirus ‘self-quarantine’ policy for employees continues WPP’s share price plunged after reporting a slowdown in business as the advertising giant implements staff travel restrictions to Asia Pacific and Italy and self-quarantine measures to tackle the coronavirus threat. Shares in the marketing services giant fell as much as 17% in early trading as investors reacted to a deterioration in trading in the final three months of the year. WPP reported a 1.9% fall in net sales in the fourth quarter, its worst of the year, which analysts at Citi called “flat out disappointing”. Related: WPP advertising group to cut 3,500 jobs in £300m restructuring Continue reading... from Advertising | The Guardian https://ift.tt/386a2qg via IFTTT

My mother, Ailie Worster, who has died aged 86, was briefly a BBC announcer and then a secretary in the advertising world before moving into the full-time job of bringing up her four children. Though never professionally trained, she was also a dressmaker, an upholsterer and an interior designer; she was also skilled at knitting, needlepoint and tapestry. Creative, kind, funny and frugal, she was a believer in the William Morris theory that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful”. Continue reading... from Advertising | The Guardian https://ift.tt/2PvVOJ3 via IFTTT

Boris Johnson and Rishi Sunak are just the latest politicians to cause serious embarrassment with their unsolicited support If the perplexed social media team at Yorkshire Tea who spent much of their weekend responding to criticism that they make “Tory tea” after the new chancellor, Rishi Sunak, posed making a cup, they can look for sympathy to their fellow brand managers – who have often been caught in the maelstrom of an unwelcome political endorsement. The most common controversies are those involving musicians, who are often allergic to the idea that a politician they detest might use their songs. REM’s bassist, Mike Mills, tweeted earlier this year that the band were exploring legal action to prevent the US president, Donald Trump, from using their music at his rallies and calling him a fraud and a conman. We are aware that the President* @realDonaldTrump continues to use our music at his rallies. We are exploring all legal avenues to prevent this, but if that’s not possible

Over the past few weeks the Guardian journalist Iman Amrani has been back with series two of Modern Masculinity, looking at key themes and questions around masculinity today. So far the series has looked at the UFC's popularity with men, male circumcision, interpretations of masculinity in the black community and the image of success and men in advertising. As so much of the series is about engaging with our audience, this week Iman answers some of the viewers' questions and comments. Continue reading... from Advertising | The Guardian https://ift.tt/2UNR2Kg via IFTTT

Anti-immigration groups said campaign was disrespectful of Scandinavian culture The Scandinavian airline SAS has “clarified” an advertisement intended to highlight the role of travel, immigration and cultural diversity in forging the region’s identity after it was pilloried online by far-right and nationalist groups. The airline, the flag carrier of Denmark, Norway and Sweden, initially withdrew the commercial less than 24 hours after it was released saying the pattern and volume of reactions on social media suggested the campaign had been “subject to an attack”. Continue reading... from Advertising | The Guardian https://ift.tt/2vvG4OO via IFTTT

A selection of vintage ski and winter sports posters dating back to the early 20th century showcasing resorts from the Alps to Yosemite, from poster artists such as Emil Cardinaux, Dwight Shepler and Arthur Zelger, from a collection to be auctioned in New York Continue reading... from Advertising | The Guardian https://ift.tt/2tSExly via IFTTT

Successful Snowflake campaign has helped military hit annual target for first time in six years Army recruiters have conceded it will take several years to get the British army near to full strength despite the perceived success of its Snowflake ad campaign , which has helped it to reach its annual target for the first time in six years. Enlisting had collapsed after recruitment was part-privatised in 2012 when Capita partnered the army but new figures showed that 99% of the year’s 9,440 target had been signed up with seven weeks to go. Related: The British army is cynically using young people’s insecurities as a recruiting tool | Nathalie Olah Continue reading... from Advertising | The Guardian https://ift.tt/39srGpn via IFTTT

An ad depicting the very real struggles that mothers face in the days after giving birth was rejected for being ‘too graphic’ We all (should) know that pregnancy involves blood, pain, and waking up to a body that’s a little different to the one that you had before – but an advert trying to highlight those realities, and the difficulties women go through after birth, has been rejected by the Oscars. In contrast to the smiling-and-toned-mom-immediately-after-birth images often used in post-pregnancy advertising, advertisers Frida Mom released a commercial showing a mother waking up to a crying baby, stomach hanging over her pants, and struggling with a pad in her mesh underwear. That advert was rejected by ABC and the Oscars for being “too graphic with partial nudity and product demonstration”. Continue reading... from Advertising | The Guardian https://ift.tt/38hjckD via IFTTT

Ryanair and others companies that have made misleading environmental claims The airline came under fire last week from the Advertising Standards Authority (ASA) for using outdated information to claim it was the UK’s lowest emission airline. The statistics it used failed to include many rival airlines and were based on data from 2011. The ASA ruled that there was not enough evidence to support the claim and banned the advert as misleading. Continue reading... from Advertising | The Guardian https://ift.tt/2vd9W2t via IFTTT

In this week’s episode of Modern Masculinity, Guardian journalist Iman Amrani looks at how images of men in advertising and the media might be negatively affecting how they see themselves. While campaigns targeted at women have changed hugely in the past 20 years – with campaigns such as Dove’s Campaign for Real Beauty changing the images of beauty for women – men’s adverts haven’t had the same transformation. Iman speaks to those in the advertising industry who are working to change the way we see men in adverts. She also takes the conversation around aspiration and success to the streets of Bolton, and puts the top questions to schoolkids at Ladybridge High school Watch the rest of the Modern Masculinity series here Continue reading... from Advertising | The Guardian https://ift.tt/2Sqi5bB via IFTTT

UK watchdog bans advert claiming lowest CO 2 pollution of any major airline Ryanair has been accused of greenwashing after the UK advertising watchdog banned an ad campaign claiming that the airline has the lowest carbon emissions of any major airline in Europe. The budget airline, which was named last year as one of Europe’s top 10 carbon emitters in an EU report , later ran a TV, press and radio campaign claiming it was “Europe’s lowest fares, lowest emissions airline”. Continue reading... from Advertising | The Guardian https://ift.tt/2OrCbBm via IFTTT

Bill Murray returns to Punxsutawney, Bryan Cranston stays at the Overlook Hotel, Winona visits Winona, while Donald Trump and rival Mike Bloomberg square off in some of 2020's best Super Bowl ads. The match-up between the Kansas City Chiefs and San Francisco 49ers is the biggest sporting event in the US. But away from the field, the Super Bowl has grown into the most important and expensive day for TV advertisements.   • Super Bowl half-time show and ads: Shakira and J-Lo team up for dazzling performance   •Super Bowl live: San Francisco 49ers v Kansas City Chiefs  Continue reading... from Advertising | The Guardian https://ift.tt/2RSxQcz via IFTTT

While the biggest American sports event of the year rages on, here you can find the most talked about ads of the night and the latest on Jennifer Lopez and Shakira’s half-time show 11.20pm GMT Tonight’s National Anthem will be performed by Demi Lovato, a solid choice given her proven track record of singing rather brilliantly live. Also she’s done it before . Also she predicted she would do it 10 years ago which isn’t not weird: One day, I'm gonna sing the national anthem at a super bowl. Onnnee dayyy.... 11.15pm GMT There have been a couple of warring protests outside the stadium in Miami and not from groups you might expect to see. Firstly, residents protested about the pollution and noise that F1 racing would bring to the city and secondly, activists from Blood Stained Men, a national nonprofit that lobbies for an end to circumcision, made their voice heard. 11.08pm GMT Even if you’re not watching the game or even if you’re barely paying attention to it, this is something