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Thirty-second ad will be shown on Channel 4 featuring ‘downstairs’ staff from series Asda is to launch a Downton Abbey-themed ad campaign before the feature film premiere of the TV favourite this month. Keeping to Asda’s roots as a budget supermarket, the TV ad campaign, which launches on Channel 4 on Friday night, focuses on the “downstairs” staff who run Downton Abbey for the Crawley family. Related: Downton Abbey movie: first trailer promises warring butlers and mega-Maggie Continue reading... from Advertising | The Guardian https://ift.tt/2NCxTHx via IFTTT

Margaret Thatcher’s favourite PR man was a master of the media who believed everyone had a right to tell their story Tim Bell was famously Margaret Thatcher’s favourite PR guru. It’s not hard to see why. He mixed a ridiculously easy and seductive charm with wit and free-market views. He operated at the height of the then critical nexus between global CEOs, top politicians and journalists. His death marks the end of a “golden” public relations era that spanned almost half a century, and Bell was one of its leading lights – and his particular star always shone brightly – for good and bad. I know something about Bell because I worked for him for three years in the mid-1990s. It was an odd thing to do for someone who had worked in Gordon Brown’s office. I was in my late 20s, had a young family and little money, and I was intrigued to learn about my supposed enemy. Bell of course knew New Labour was coming. He hated having to prepare for it, but took me under his wing with genuine warmth

Watchdog says radio ad stating only passport or ID card needed for form not sufficiently clear Home Office officials have been rebuked by the advertising watchdog for a misleading radio advert that promoted its registration scheme for EU citizens seeking permanent residency in the UK after Brexit. The advert for the EU settlement scheme , which aired on 13 April, claimed potential applicants only needed a passport or ID card to complete the online form. Continue reading... from Advertising | The Guardian https://ift.tt/2MD1MIl via IFTTT

Many young people now spend hours in their bedrooms, perfecting extraordinarily intricate looks to put up online ‘It’s literally art!” exclaims 16-year-old Milly Provenzano, sitting cross-legged on her single bed. Her eyeshadow is like the plumage of a tropical bird: blue, pink and yellow, to match the rainbow lettering on her Pride T-shirt. On the wall above her, Provenzano has taped up photographs of her favourite Instagram makeup stars: drag artist Hungry , famed for transforming Björk into a vagina-flower hybrid for the cover of her Utopia album, and Antoinette Mahr, whose trademark multicoloured style was clearly the inspiration for Provenzano’s look today. I have asked the teenager from Kettering, Northamptonshire, to justify the many hours she spends alone in her room, perfecting fabulously complicated makeup looks. “That’s like saying to someone who does A-level art and is painting all the time, ‘Oh you shouldn’t be doing that, you should be doing something more academic.’ It

Poster displayed near two TfL offices said car-pooling service helped reduce traffic An Uber advertising campaign in London has claimed that its car-pooling service reduces traffic, contradicting the findings of the US ride-hailing app company’s own research. A large billboard poster displayed in London this month said: “Uber Pool reduces traffic by moving more people in fewer cars”. Continue reading... from Advertising | The Guardian https://ift.tt/2MDC71V via IFTTT

Public relations executive who worked as a close adviser to Margaret Thatcher and claimed that he came up with the ‘Labour Isn’t Working’ slogan Tim Bell, Lord Bell, the advertising and public relations executive, who has died aged 77, was the man who claimed to have come up with the slogan “Labour Isn’t Working” that helped Margaret Thatcher win the 1979 general election. He went on to be one of her closest advisers for the rest of her life, and announced her death in April 2013 . “I loved her,” he admitted in his ghostwritten memoirs Right or Wrong, published a the following year. “I am a hero-worshipper. I work for my demi-gods.” In her memoirs, Thatcher claimed that Bell had better political antennae than most politicians: “He could pick up quicker than anyone else a change in the national mood. And, unlike most advertising men, he understood that selling ideas is different from selling soap.” Continue reading... from Advertising | The Guardian https://ift.tt/341NhTy via IFT

PR guru devised famous ‘Labour isn’t working’ posters that helped Tories win 1979 election Tim Bell, Margaret Thatcher’s former publicity guru, has died at the age of 77. The spin doctor, one of the founders of the public relations firm Bell Pottinger, died on Sunday surrounded by his family following a prolonged illness, a statement from his close friend and former business partner, Piers Pottinger, said. Continue reading... from Advertising | The Guardian https://ift.tt/2Zt0P7k via IFTTT