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Dagens ETC says ban is crucial for its credibility and urges other media to follow suit A Swedish newspaper has announced it will stop taking advertising that promotes fossil fuel-based goods and services with immediate effect. The editor of the daily Dagens ETC said the decision was “crucial for our credibility”. He urged other media outlets to consider doing the same. Continue reading... from Advertising | The Guardian https://ift.tt/2lGcPEM via IFTTT

Beauty salons AKJ Aesthetics and Queen of Aesthetics used images of celebrity to promote ‘filler package’ The advertising watchdog has banned Instagram ads run by two beauty companies for claiming their procedures could make customers look like Kylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family. Beauty salons AKJ Aesthetics and Queen of Aesthetics used images of Jenner, who has a huge social media fanbase including almost 150 million followers on Facebook-owned Instagram, to promote “filler” cosmetic procedures marketed as the “Kylie Jenner package”. Continue reading... from Advertising | The Guardian https://ift.tt/2muw583 via IFTTT

Forget the no-deal Brexit ads, the public needs a new Dig for Victory-style campaign to tackle global heating As I prepare to join the climate strikers on Friday, I am aware that many people still know very little about what “climate crisis” actually means. According to the United Nations Environment Programme (UNEP), 84% of 18- to 24-year-olds agree they need more information to learn how to prevent climate breakdown. In addition, more than two-thirds of teachers in the UK believe there should be more teaching in schools about the climate crisis. And three-quarters feel they have not received appropriate training to educate their students on the subject. Rather than spending £100m on an ad campaign to prepare the country for a no-deal Brexit , a better use of government resources would be a public information campaign on tackling the climate emergency. Such campaigns were very effective in the 20th century. Continue reading... from Advertising | The Guardian https://ift.tt/2Qg

Commercial showing a woman in stained underwear and another with blood running down legs had been deemed ‘offensive’ by some viewers The advertising watchdog has dismissed hundreds of complaints about a TV commercial for sanitary products which depicts menstrual blood for the first time on Australian television. The Libra ad included a woman’s legs in the shower with water and blood running down them, a woman in white lingerie with the bottom of the patterned underwear stained red and a teenage girl entering a bathroom holding a pad. Related: 'We're having a menstrual liberation': how periods got woke Related: Repeat after me: vagina is not a dirty word | Nicola Heath Continue reading... from Advertising | The Guardian https://ift.tt/2Qib7HZ via IFTTT

Campaign featured NFL star turned social activist Donald Trump was among critics of advert A Nike advert starring Colin Kaepernick has won the award for outstanding commercial at the Creative Arts Emmys. Nike released the advert, titled Dream Crazy, in September last year . It featured the former NFL quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.” In 2016, Kaepernick started to kneel for the pre-game national anthem in protest at racial injustice in the United States. He has been out of the NFL since leaving the San Francisco 49ers in 2017, and he later settled a case with the league in which he alleged he had been blackballed by team owners for his protests. Related: Nike sales surge 31% in days after Colin Kaepernick ad unveiled, analyst says Continue reading... from Advertising | The Guardian https://ift.tt/31tK6Cu via IFTTT

Incorrect figure on school spending used alongside BBC logo and web address The Conservative party has been funding ads on Facebook that present a BBC News article as endorsing the government’s inflated figure for school spending – when the article actually criticised the figure’s credibility. Since the beginning of September the Conservative party has paid for ads on Facebook that link to a BBC article on school funding, with the headline “£14 billion pound cash boost for schools” appearing between a photo with the BBC News logo and its web address BBC.co.uk/News. This is the Conservative advert on Facebook on school spending, with the BBC logo and pic used on news story. But with a different headline.... The only reference to the £14bn figure in the story is from the head of stats saying it's not a correct figure to use. pic.twitter.com/xuIVh3gFAi Related: New teachers' salary in England could reach £30,000, says DfE Continue reading... from Advertising | The Guardia

Adverts with ‘photographs’ by UK artist Alison Jackson deemed to have broken law Authorities in Estonia have ordered an art gallery to remove billboards showing mocked-up images of Donald Trump and Princess Diana by the British artist Alison Jackson. A photograph of a Trump lookalike having sex with a fake Miss Mexico and a picture of Diana giving a middle-fingered salute were deemed to contravene local advertising laws . Tallinn’s Fotografiska gallery has been ordered to take down a billboard featuring the images that was advertising the exhibition. The ruling does not affect the display inside the gallery. Continue reading... from Advertising | The Guardian https://ift.tt/2NdlOJo via IFTTT