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Firm considering to raise amout of targeted people from 100 to ‘a few thousands’ Facebook’s plans to limit political advertising have taken another step, according to reports , as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal , the company has weighed up whether to increase the minimum amount of people targeted in any given political advert from 100, the current limit, to “a few thousand”. Continue reading... from Advertising | The Guardian https://ift.tt/2QIIToh via IFTTT

British advertisers rely more on keywords than microtargeting tools, according to source A new rule banning microtargeting in political adverts will have minimal impact in the UK, the Guardian has learned, since the majority of political advertisers do not use the tools anyway. Instead, British political advertisers spend the bulk of their money on search adverts with simple targeting to individual keywords. Often, those keywords relate to opposing parties: on Thursday, the Conservative party bought an advert for searches for the word “Labour” that took users to labourmanifesto.co.uk, a site set up by the Tories to attack Labour’s expected policies before either party had released their manifesto. Continue reading... from Advertising | The Guardian https://ift.tt/2D0GLQX via IFTTT

Errors affect Tories and Labour, with heavy spending on search words not always recorded Google is underreporting spending on UK political adverts, in one case by a factor of a thousand, the company has admitted. Like many technology companies, Google voluntarily publishes a weekly transparency report, providing updates on how much money has been spent by political parties and other organisations on adverts. Related: UK election: Labour targets the Snapchat youth vote Related: Facebook and Google urged to ban political ads before UK election Continue reading... from Advertising | The Guardian https://ift.tt/2CWLLWu via IFTTT

It shouldn’t work, but it does, because grime MC D Double E breaks through the usual seasonal superficiality Everything you need to know about why Ikea’s Christmas ad is a big deal can be summarised in one word: grime. The Swedish furniture monolith has drawn on the genre that has given us Stormzy at Glastonbury , two Mercury music prize winners, #Alexfromglasto and a 21st-century cultural earthquake that continues to reverberate through the mainstream. The central conceit of the ad is simple: a modern (read: young, mixed-ethnicity, good-looking, inoffensive) family, sitting about in their home being modern, good-looking and generally inoffensive. The mum looks around and realises how shabby her surroundings are. Suddenly, all manner of kitsch and very un-Ikea ornaments come to life and start spitting bars about how clapped-out the flat is, in grime star D Double E ’s unmistakable warbling couplets. The irony is that for all the warmth of D Double E’s persona, Ikea is kind of cold ...

Supermarket belatedly kicks off festive campaign with truck supplying Xmas parties through the ages Tesco has parked one of its delivery vans on top of a thatched house in Tatton Park, near Knutsford in Cheshire, to promote the launch of its Christmas ad this weekend. The supermarket, which is one of the last major retailers to reveal details of its festive campaign, is to premier its TV ad during ITV’s I’m A Celebrity...Get Me Out Of Here! on Sunday. Continue reading... from Advertising | The Guardian https://ift.tt/37bAbok via IFTTT

Body positivity, inclusivity and empowerment have been co-opted by the beauty and clothing industry to flog us yet more unnecessary products Since feminism and body positivity has been appropriated by big brands to sell us more stuff, we have seen the “Dovification” of beauty and clothing campaigns. It is a trend that has led to a spike in what I am going to call oxymoronic advertising: companies boasting of body-positive shapewear , feminist high heels and empowering lingerie. The recent MYA cosmetic surgery advert is the logical outcome of this shift toward shoppable feminism. The company’s latest “Every Body” advert would score full points in a game of “every advert aimed at women in 2019” bingo. There’s the real woman’s first steps into fitness: here it is a weightlifter, focused on being “strong instead of skinny”. Then there is the archetypal millennial, complete with tattoos and candyfloss hair. And, of course, the obligatory ethnic-minority woman. All are embracing their in...

TV campaign tells story based around the first Sainsbury’s store, which opened in 1869 Sainsbury’s has given Father Christmas a Dickensian origin story in a festive advert that aims to remind viewers of its 150-year history at the heart of the British high street. The TV campaign, which launches on Tuesday during ITV’s Emmerdale and then goes online, tells a Christmas story based around the first Sainsbury’s store, which opened in 1869. Continue reading... from Advertising | The Guardian https://ift.tt/2O0X5X0 via IFTTT

Exclusive: betting firms’ VIP loyalty schemes show sector is ‘merely paying lip service to safer gambling’ Betting firms are recruiting specialist staff to lure high-spending “VIP” customers who lose significant sums of money, prompting concerns about the industry’s commitment to promote safer gambling, say experts. VIP schemes have been cited in a succession of cases in which addicts were showered with free gifts as they racked up thousands of pounds of losses. But midway through the industry’s Responsible Gambling week a Guardian analysis of jobs websites suggests gambling firms have no plans to rein in the loyalty schemes. Continue reading... from Advertising | The Guardian https://ift.tt/32w42nV via IFTTT

Parties are all involved in a targeted experiment that campaigners warn lacks transparency and could harm democracy The three main political parties in England and Wales are using Facebook audiences “as lab rats in a giant experiment”, according to the first detailed analysis of online advertising during a UK election. Campaign group Who Targets Me? , which was established to monitor online political ads, has been examining how parties used Facebook before the election was called and in the first week of the campaign. It has found all three parties trialling subtly different messages, images and even colours as they seek to learn what resonates with voters. Parties will get better at using these tools, so we need regulation now Continue reading... from Advertising | The Guardian https://ift.tt/32vTk0V via IFTTT

Guardian readers respond to the Advertising Standards Authority ruling on the government’s advertising campaign Aditya Chakrabortty’s article ( The government uses your money to gaslight poor people , 6 November) revealed the depth that the Department for Work and Pensions (DWP) will go to defend its failing flagship universal credit programme, which has pushed thousands of people into poverty. It is important people are able to make decisions that impact on their finances based on factual information. The anti-poverty charity Z2K (Zacchaeus 2000 Trust) that I lead was the first to complain to the Advertising Standards Authority (ASA) about this series of ads, and we are named in the ASA’s final ruling. We were compelled to make this complaint because we simply could not understand why the DWP would make assertions without clear evidence to back up their claims. Continue reading... from Advertising | The Guardian https://ift.tt/2pIdF5T via IFTTT

Retailer throws down gauntlet to John Lewis with ‘shoulder roll’ move it hopes will go viral Marks & Spencer has thrown down the gauntlet to John Lewis this year with an all-dancing Christmas advert featuring a signature “shoulder roll” move that it hopes could set dancefloors and social media alight over the festive season. Set to House of Pain’s 1992 hit Jump Around, the ad was made by the British director Jake Nava, best known for Beyoncé’s Single Ladies music video. The M&S ad, which launched on Friday, features a cast of dancers “jumping around” in M&S jumpers. Continue reading... from Advertising | The Guardian https://ift.tt/2CmKMyH via IFTTT

Social network says policy of allowing misinformation opens up political debate Facebook would allow the Conservative party to promote its “doctored” video of Keir Starmer as a paid-for advert during the election campaign, the social network has confirmed. The company has also announced a policy aimed at cracking down on pages that conceal their ownership in order to mislead users. Continue reading... from Advertising | The Guardian https://ift.tt/2NoMSo6 via IFTTT

Reports say firms may act over concerns that practice risks damaging democratic norms Google and Facebook are both considering new rules banning the micro-targeting of political ads, according to reports. Critics of political advertising online have long worried that the ability to display specific messages to small sections of the electorate runs the risk of damaging democratic norms, by allowing candidates to present different platforms to different demographics. Related: UK can't rely on US platforms to regulate political ads, inquiry told Continue reading... from Advertising | The Guardian https://ift.tt/32orfZh via IFTTT

US presidential hopeful warns fossil fuel firms would be free to promote themselves Twitter’s plan to ban all political advertising risks muzzling climate activists while giving polluters free rein to promote themselves, the US presidential candidate Elizabeth Warren has said. “Twitter’s new ad policy will allow fossil fuel companies to buy ads defending themselves and spreading misleading info,” she tweeted , linking to an environmental newsletter , “but won’t allow organisations fighting the climate crisis to buy ads holding those companies accountable.” Continue reading... from Advertising | The Guardian https://ift.tt/2Clu3vQ via IFTTT

ASA found claim that people could move into work faster on UC to be unsubstantiated A series of government ads extolling the virtues of universal credit and purporting to bust negative myths about the flagship Conservative welfare policy has been banned because it is “misleading”. In an embarrassing indictment of the policy before next month’s general election, the Advertising Standards Authority (ASA) found that a claim that people moved into work faster on universal credit (UC) than under the old system could not be substantiated. Continue reading... from Advertising | The Guardian https://ift.tt/2NHNNz2 via IFTTT

Character posters are ruining films before they are released. Surely these pointless ads only dilute a movie’s campaign? You have plenty of reasons to be excited about Armando Iannucci’s The Personal History of David Copperfield. The director is a comedy giant. The cast – including Dev Patel, Tilda Swinton and Peter Capaldi – is astonishing. The early reviews are raves , the trailer is one of the year’s best, the source material is pretty solid. But what if you needed one last nudge to convince you to see it? Well, great news. The character posters of The Personal History of David Copperfield have just been revealed. That’ll do it, surely. Because nothing is going to convince the everyman to invest in a cinema ticket like a big picture of Ben Whishaw looking vaguely consternated beneath a bad fringe, is it? Or a massive close-up picture of Peter Capaldi playing a jauntily coloured concertina, for that matter. What if I showed you a giant piece of paper announcing that Rosalind Eleaz...

They have led to a proliferation of fake news and clickbait, fuelled surveillance capitalism and normalised pervasive tracking and data-mining. Then there’s their effect on democracy ... We have been arguing about political advertising on social media ad nauseam recently. Should it be regulated ? Is Twitter right to ban political ads from its platform? Is Facebook wrong to refuse to factcheck political messaging ? Is it possible to have free and fair elections when social media allows for the mass dissemination of misleading information and the micro-targeting of propaganda? Such discussions are obviously necessary. But we should not miss the wood for the trees. It isn’t just highly targeted political advertising that is threatening our democracy, it’s highly targeted advertising full stop. As David Heinemeier Hansson, the founder of programming language Ruby on Rails, recently tweeted : “The debate over targeted political advertisement [sic] keeps dancing tantalisingly close to ...

Walkers calls on Mariah Carey and Argos pulls on heartstrings but ad binge masks overall fall in spending A record £6.8bn festive advertising spree gets under way this weekend with Argos, Asda, Iceland and Walkers calling on the star power of Mariah Carey and the cast of Frozen to help shift everything from crisps to turkey crowns and musical instruments. Argos and Iceland’s ads are launching during ITV’s Coronation Street on Friday, while commercials from Asda and Walkers – which will feature Carey – both debut during Celebrity X Factor on Saturday. The singer was reportedly paid £9m to promote a range of Christmassy-flavoured crisps. Continue reading... from Advertising | The Guardian https://ift.tt/2WyD4L2 via IFTTT

Ads claim £3.6bn to be spent on boosting high streets across north of England and Midlands Boris Johnson’s government has been accused of going on a spending spree using taxpayers’ money to woo voters in swing seats in the run up to a general election. Ministers released details on Wednesday of plans to improve dilapidated town centres of key marginal seats mainly across the north of England and the Midlands. Public money is being spent to publicise the scheme using targeted Facebook advertisements sent to local people. Related: Farage to Johnson: join forces or Brexit party will contest every seat Continue reading... from Advertising | The Guardian https://ift.tt/2qZ60jD via IFTTT