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Consumer watchdog unveils plan drawn up after talks stalled between tech giants and news companies Google, Facebook and other digital platforms would be forced to negotiate to share data and revenue with media companies in Australia under a draft code developed by the competition regulator and released on Friday. The Australian Competition and Consumer Commission was asked to develop the mandatory code in April by the treasurer, Josh Frydenberg, after negotiations between the digital platforms, the ACCC and media companies stalled, and media companies experienced a sharp fall in ad revenue due to Covid-19. Related: US thinktank linked to Google donations criticised 'problematic' ACCC digital media inquiry Related: Why is the ACCC taking Google to court and what could it mean for ads on the internet? Continue reading... from Advertising | The Guardian https://ift.tt/2XdvIy7 via IFTTT

Growing number of companies withdraw advertising over failure to deal with hate and misinformation An unprecedented boycott of Facebook is moving across the Atlantic, as the coalition of activist groups behind the Stop Hate for Profit campaign have called on companies in the UK and Europe to join in the action. The campaign has already gained the support of more than a thousand brands in the US, including Coca-Cola, Unilever and Ford, some of which have extended their boycotts globally. Now, the coalition, coordinated in Europe by the Centre for Countering Digital Hate, is calling on British and European companies to join in the movement. Related: Billionaire bosses to feel the heat over tech giants' massive wealth and power Continue reading... from Advertising | The Guardian https://ift.tt/3jMU8bA via IFTTT

The measures unveiled by the government are welcome. But a far more comprehensive approach, recognising the role of inequality, is required In a typically EU-baiting Telegraph column in 2007 , Boris Johnson regaled his readers with a pen portrait of the kind of politician who would slap a health warning on food and alcoholic drinks. This was the kind of bossy move, he suggested, that would appeal to “some Swedish divorcee health commissioner, sitting in her velour slacks in her taupe-coloured office in the Breydel building, Brussels”. How wrong can you be? On Monday it was the blond, portly scourge of the nanny state himself who decreed that clear calorie counts must be shown on menus in restaurants and pubs, as part of his new anti-obesity plan for Britain. Leaving such ironies aside, the obesity strategy unveiled by the prime minister deserves a qualified welcome. The measures to be introduced are overdue in a country that has the biggest weight problem in Europe; almost two-thir...

Despite some good news for campaigners, bad health’s roots in poverty and poor food education are not addressed Britain is often called “the fat man of Europe” but the whole world has an obesity problem – and some countries have taken more effective action than others. Chile recently imposed dramatic warning labels on foods with high levels of either fat, sugar or salt. No traffic lights – they are just bad for you. And all such foods are banned in schools. Meanwhile in Europe, Amsterdam has been held up as a model city, a rare example of successful action to tackle the pernicious underlying issue that bedevils all quick fixes, which is deprivation. Focusing on the poorest families, including those in immigrant communities with different food cultures, has brought results – an actual drop in obesity levels. Related: Coronavirus: Public Health England calls for action on obesity in Covid-19 fight Continue reading... from Advertising | The Guardian https://ift.tt/3f8GFXP via IF...

Rabbi Mirvis takes part in 48-hour boycott after musician Wiley’s antisemitic tirade The UK’s chief rabbi, Ephraim Mirvis, has accused Facebook and Twitter of complicity in antisemitism through inaction as he urged both platforms do more to tackle hate speech after last week’s antisemitic tirade from the grime musician Wiley . In a letter to the technology companies’ chief executives, Mark Zuckerberg and Jack Dorsey, Mirvis said “the woeful lack of responsible leadership from companies including Twitter and Facebook … cannot be allowed to stand. Continue reading... from Advertising | The Guardian https://ift.tt/3jHTv2U via IFTTT

Campaigners welcome plans but there is scepticism about how effective they will prove Coronavirus – latest updates See all our coronavirus coverage Boris Johnson has formally launched the government’s efforts to reduce obesity levels in the UK by saying it will be supportive rather than “excessively bossy or nannying”, amid some scepticism about how effective the plan will prove. While new measures will include bans on junk food advertising, there is no proposal to extend the earlier tax on sugary drinks to other products, including foods. Related: Doctors to prescribe bike rides to tackle UK obesity crisis Continue reading... from Advertising | The Guardian https://ift.tt/2D4pQ37 via IFTTT

Ban on unhealthy food TV adverts before 9pm could extend to all online ads Junk food adverts could be banned entirely online, after the government’s decision to bar any unhealthy food advertising before 9pm online or on television, as part of its strategy to tackle the “time bomb” of obesity. The measures have been cautiously welcomed though some health experts are concerned they place too much emphasis on individual responsibility for obesity, rather than addressing health inequalities. Related: UK junk food ad ban 'could force deep cuts on TV channels' Continue reading... from Advertising | The Guardian https://ift.tt/3f6GFYu via IFTTT

The £750bn package agreed in Brussels last week is an innovative way of sharing the pain of the pandemic Back in May, critics of the EU gleefully pounced on news that the German constitutional court had ruled unlawful the European Central Bank’s plans to flood the financial system with cheap credit. If the ECB was unable to expand its rescue mission for the eurozone, the euro itself was in danger and without the euro, the pillars of European political cooperation would collapse. The 'frugal four' wealthy countries wanted a veto over the management of the debt, but have acceded to majority voting Continue reading... from Advertising | The Guardian https://ift.tt/2ZZEilP via IFTTT

Broadcasters fear Boris Johnson’s plan will cut revenue amid coronavirus crisis British television channels could be forced to make cuts of more than £200m to their programme budgets if the government pushes ahead with plans to impose a blanket ban on junk food advertising . In a further blow to a crisis-hit media industry, ITV would lose about £100m of income if a 9pm, pre-watershed ban is implemented, according to television industry estimates. Related: UK set to bring in strict new junk food rules including pre-9pm ad ban Continue reading... from Advertising | The Guardian https://ift.tt/2OUeku0 via IFTTT

Measures expected to go beyond curbs on advertising to include in-store restrictions Coronavirus – latest updates See all our coronavirus coverage The government is set to implement strict rules on how junk food is advertised and sold in the UK, with restrictions such as a ban on online adverts and TV commercials before the 9pm television watershed. Sources say that the plans, which have been spearheaded by Boris Johnson following his coronavirus health scare , are yet to be finalised but could be announced as soon as Sunday or early next week. Related: No 10 plans weight loss drive to ready UK for expected Covid-19 second wave Related: Obesity and coronavirus: how can a higher BMI increase your risk? Continue reading... from Advertising | The Guardian https://ift.tt/32N9zdG via IFTTT

The former WPP boss on the economy, Facebook and why his S4 Capital is growing despite the coronavirus crisis Sir Martin Sorrell’s headline-grabbing, acrimonious departure from WPP seemed set to mark an ignominious end to the global ambitions of the most powerful man in advertising. But two years on his new media venture, S4 Capital , has just reached a market valuation of £1.5bn, making it worth more than DMGT, the publisher of the Daily Mail and Mail Online. Sorrell is now head of the UK’s sixth-biggest listed media company, with a value equal to a fifth of his bete noire WPP, and has continued to grow it even during the coronavirus pandemic. Continue reading... from Advertising | The Guardian https://ift.tt/2CUB89U via IFTTT

Why a new line of vodka ‘by women, for women’ is pointless and pernicious; plus promise on a Covid-19 vaccine, and unethical Ivanka Ladies, have you ever felt that regular vodka is just a little too masculine for your taste? Does its high alcohol content upset your delicate constitution? Have you been praying to the liquor gods for a vodka designed specifically for women? Related: Nikki Haley has gotten where she is by embracing oppression, not fighting it | Arwa Mahdawi Continue reading... from Advertising | The Guardian https://ift.tt/30lVBNb via IFTTT

PM urged to curb promotion of unhealthy food to young people as part of his ‘war on obesity’ Hugh Fearnley-Whittingstall, Thomasina Myers, and David Gandy have backed calls for a ban on junk food advertising on TV before 9pm to form part of Boris Johnson’s “war on obesity”. The UK prime minister, who reportedly blamed his weight after he needed intensive care treatment for Covid-19, is expected on Monday to launch an emergency drive to slim down the nation before an anticipated second wave of coronavirus and has been urged to curb the promotion of junk food to young people. Continue reading... from Advertising | The Guardian https://ift.tt/2B793M8 via IFTTT

Haxby Bakehouse owner and Labour member Phil Clayton is demanding the ads be pulled There are thousands of bakeries the UK government could have chosen to star in its latest public information campaign, but the Haxby Bakehouse was probably the only one to produce loaves flour-stencilled with “ F*ck Boris” during last year’s general election. A photograph of its owner, Phil Clayton, dusted with flour and carrying a tray of freshly baked goods appeared in national newspapers on Saturday with the headline “Welcome back to freshly baked bread”, to promote the government’s “enjoy summer safely” campaign. Finding it quite amusing that HM Government chose to use a picture of me in one of their advertising campaigns. Either someone out there has a great sense of humor or they definitely weren’t “staying alert”#fuckthetories #fuckboris @ukgovofficial why are you using my image without permission? Weird choice as I’m a member of @uklabour and as you can see not a fan of this government. Thes...

Calls follow Mark Zuckerberg’s dismissal of anti-hate-speech campaign in meeting with staff Campaigners are calling for an advertising boycott of Facebook in the US to be extended to Europe, after its chief executive, Mark Zuckerberg, dismissed the effects of the campaign in a meeting with staff. A growing number of companies have halted advertising on Facebook after criticism that the platform was not doing enough to counter hate speech on its sites. Related: Mark Zuckerberg: advertisers' boycott of Facebook will end 'soon enough' Continue reading... from Advertising | The Guardian https://ift.tt/2NVZCC4 via IFTTT

Which? investigation shows apparent ease of promoting fraudulent services online Fraudsters can create and post adverts for fake businesses on Google “within hours”, according to a Which? investigation. The UK consumer organisation also said it was worryingly easy to create a fake business page on Facebook. Continue reading... from Advertising | The Guardian https://ift.tt/3dZ7q0p via IFTTT

Political advertising is banned from being broadcast on television or radio. Unless Facebook changes, it may be time to extend this prohibition to social media In every political debate since Facebook began to dominate democracy, the company has placed itself on the wrong side of history. The social media firm cannot be reformed from within because its business model profits from hosting bomb-throwing circuses of hate, humbug and hogwash . The platform harvests users’ personal data to algorithmically recommend content but can’t seem to help steering people towards vilifying one another while keeping their attention. It is not good for society, but it is good for Facebook. That apparently is fine for the company’s founder, Mark Zuckerberg, who is worth $85bn. Consider the latest ugly episode in the firm’s life. After some of the world’s biggest brands boycotted Facebook over its refusal to ban racist and violent content, the company reached for the usual bromide of reassurance that...

With 800 firms now joining the Facebook advertising boycott, the man whose idea it was explains how the company could easily clean up its act With more than two billion users Facebook is bigger than Christianity,” says Stanford law professor Jim Steyer. “Their ability to amplify hate speech or white supremacy or racist messages is so extraordinary because of the scale of the platform.” It’s a typically bold statement from the man who set up the Stop Hate for Profit (SHFP) campaign calling on advertisers to withdraw from Facebook for the month of July. More than 500 firms have joined the temporary boycott, including Coca-Cola, Adidas and Unilever. “It’s critical that the UK and Europe speak up – they’re incredibly important territories for Facebook Continue reading... from Advertising | The Guardian https://ift.tt/2NTs9IB via IFTTT

CMA proposals include requiring Google to share data and making personalised ads optional in UK Facebook could be forced to allow users to switch off personalised advertising, and Google required to hand valuable data about search engine usage to competitors, under new UK proposals to introduce competition into the digital advertising market. The two companies accounted for 80% of all digital advertising spending in the UK last year, according to the Competition and Markets Authority (CMA) , leading to fears the companies have developed “such unassailable market positions that rivals can no longer compete on equal terms”. Requiring Google to share data about user behaviour with competitors, in a way that avoids the transfer of personal data, so that they can improve their own algorithms; Ordering Facebook to increase compatibility with competing social media platforms; Restricting Google’s ability to make itself the default search engine on mobile phones; Forcing Facebook to give...

Ad for VanMoof bike unfairly discredits automobile industry, says watchdog A TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars. Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry. Continue reading... from Advertising | The Guardian https://ift.tt/2AkD4b5 via IFTTT