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Pop star reprises Neighbours character in a song that also includes tennis star Ash Barty, comedian Adam Hills and former cricketer Shane Warne A new $15m tourism campaign featuring Kylie Minogue is aiming to lure Brexit-weary Britons to Australia with the perennial promise of cute marsupials, white-sand beaches and locals who “speak your language”. The three-minute musical advertisement aired on televisions in the UK before the Queen’s message on Christmas Eve, with Minogue and another well-known Australian export, Adam Hills, addressing the nation from Sandringham – a beachside suburb of Melbourne, Australia. Related: Beautiful one day, pitiful the next: is 'philausophy' a new low for Australian tourism ads? Merry Christmas #Lovers ! I can’t wait to share my special message with you on @itv , and my cute Quokka mate here also makes an appearance. Make sure you tune in just before the Queen’s speech today. #ad pic.twitter.com/fs9FCb4zZd Got my first quokka selfie this w...

Activists in Lille recently demonstrated against advertising, while Grenoble has replaced hundreds of adverts with trees and noticeboards. Could cities remove ads altogether? On a pavement in the northern French city of Lille, an advertising panel rotated pictures of bargain Aldi prawns and blended scotch whisky, competing for the average three-second attention span of pedestrians. Suddenly a 31-year-old hospital nurse darted across the street, unrolled a mass of white paper and began to cover the ads. “I’ve been treating sick people in emergency rooms for 11 years, but this is about treating a sick society,” he said, as he reached up with other protesters to tape the paper in place. “When you walk down the street, how can you feel happy if you’re constantly being reminded of what you don’t have? Advertising breaks your spirit, confuses you about what you really need and distracts you from real problems, like the climate emergency.” I’ve never seen so many people annoyed about adver...

British American Tobacco and three other firms’ use of platform ruled as advertising British American Tobacco (BAT) and three other e-cigarette firms have been banned by the UK advertising watchdog from promoting their vaping products on public Instagram pages in a ruling described as “a huge step forward” by health campaigners. The landmark ruling against the FTSE 100 tobacco giant and maker of brands including Lucky Strike, Dunhill, Rothmans and Benson & Hedges, puts the spotlight on tactics used to market increasingly controversial vaping and e-cigarette products to young people. Continue reading... from Advertising | The Guardian https://ift.tt/2toKgyU via IFTTT

Decision to pull several ads for the wedding planning site Zola launched a storm of protest and calls to #BoycottHallmarkChannel The Hallmark Channel, reversing what it called a “wrong decision” said on Sunday it would reinstate commercials featuring same-sex couples it pulled following a complaint from a conservative group. The decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point. Continue reading... from Advertising | The Guardian https://ift.tt/2EjoX4d via IFTTT

Local news is often trusted more than national news but it is highly vulnerable to online disinformation One of the very few heroes of the UK election campaign is James Mitchinson, editor of the Yorkshire Post. Mitchinson’s email to a reader who would not believe a (true) story about a sick child left to wait on the floor of a Leeds hospital is a model of both public service journalism and how to debunk a lie. “Whatever you do, do not believe a stranger on social media who disappears into the night.” The email is an open letter to all readers now and you can read it on The Yorkshire Post’s website If you do visit the page on The Yorkshire Post, you will find Mitchinson’s measured words about how his journalists check stories and how the fabric of the lie spread initially on Facebook came apart under scrutiny. If you scroll further you will also come to components of the page which contain both other legitimate stories from the Post and headlines from an automated advertising service...

Luxury bubble bath for her, a personalised shaving kit for him? It’s time for gift guides to reflect actual people So, I’d like to talk about Christmas gift guides, but first I’d like to talk about the Peloton advert , which was so bad it cost the company $1.5bn. Merry Christmas, Peloton! I must confess, until this advert came crashing through the internet, I’d never actually heard of Peloton, which is probably due to my intolerance of exercise – a lifelong affliction. (As Will Ferrell says of sex addiction in Blades Of Glory, it’s a real condition, with doctors and medicine and everything.) Now, I have, and I’m pretty clear on what it is – a jazzy exercise bike – so in terms of raising awareness with me, the advert is flawless. In other matters, possibly less so. Related: Emma Thompson’s ludicrous Last Christmas is the perfect Brexit festive movie Continue reading... from Advertising | The Guardian https://ift.tt/38vQDAy via IFTTT

My friend David Kilburn, who has died in Seoul, South Korea, aged 76, enjoyed a varied career as an advertising executive, journalist, entrepreneur and conservation activist. An unmistakable figure in his broad-brimmed hats and Issey Miyake suits, grey-bearded David was the epitome of an Englishman abroad. In 2001 he founded the Tea Museum , a retail and restaurant business in Seoul. David actively campaigned against the destruction by property developers of Korea’s traditional hanok houses, often finding himself in opposition to vested interests in the construction industry. Continue reading... from Advertising | The Guardian https://ift.tt/38u3AuM via IFTTT