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Dagens ETC says ban is crucial for its credibility and urges other media to follow suit A Swedish newspaper has announced it will stop taking advertising that promotes fossil fuel-based goods and services with immediate effect. The editor of the daily Dagens ETC said the decision was “crucial for our credibility”. He urged other media outlets to consider doing the same. Continue reading... from Advertising | The Guardian https://ift.tt/2lGcPEM via IFTTT

Beauty salons AKJ Aesthetics and Queen of Aesthetics used images of celebrity to promote ‘filler package’ The advertising watchdog has banned Instagram ads run by two beauty companies for claiming their procedures could make customers look like Kylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family. Beauty salons AKJ Aesthetics and Queen of Aesthetics used images of Jenner, who has a huge social media fanbase including almost 150 million followers on Facebook-owned Instagram, to promote “filler” cosmetic procedures marketed as the “Kylie Jenner package”. Continue reading... from Advertising | The Guardian https://ift.tt/2muw583 via IFTTT

Forget the no-deal Brexit ads, the public needs a new Dig for Victory-style campaign to tackle global heating As I prepare to join the climate strikers on Friday, I am aware that many people still know very little about what “climate crisis” actually means. According to the United Nations Environment Programme (UNEP), 84% of 18- to 24-year-olds agree they need more information to learn how to prevent climate breakdown. In addition, more than two-thirds of teachers in the UK believe there should be more teaching in schools about the climate crisis. And three-quarters feel they have not received appropriate training to educate their students on the subject. Rather than spending £100m on an ad campaign to prepare the country for a no-deal Brexit , a better use of government resources would be a public information campaign on tackling the climate emergency. Such campaigns were very effective in the 20th century. Continue reading... from Advertising | The Guardian https://ift.tt/2Qg

Commercial showing a woman in stained underwear and another with blood running down legs had been deemed ‘offensive’ by some viewers The advertising watchdog has dismissed hundreds of complaints about a TV commercial for sanitary products which depicts menstrual blood for the first time on Australian television. The Libra ad included a woman’s legs in the shower with water and blood running down them, a woman in white lingerie with the bottom of the patterned underwear stained red and a teenage girl entering a bathroom holding a pad. Related: 'We're having a menstrual liberation': how periods got woke Related: Repeat after me: vagina is not a dirty word | Nicola Heath Continue reading... from Advertising | The Guardian https://ift.tt/2Qib7HZ via IFTTT

Campaign featured NFL star turned social activist Donald Trump was among critics of advert A Nike advert starring Colin Kaepernick has won the award for outstanding commercial at the Creative Arts Emmys. Nike released the advert, titled Dream Crazy, in September last year . It featured the former NFL quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.” In 2016, Kaepernick started to kneel for the pre-game national anthem in protest at racial injustice in the United States. He has been out of the NFL since leaving the San Francisco 49ers in 2017, and he later settled a case with the league in which he alleged he had been blackballed by team owners for his protests. Related: Nike sales surge 31% in days after Colin Kaepernick ad unveiled, analyst says Continue reading... from Advertising | The Guardian https://ift.tt/31tK6Cu via IFTTT

Incorrect figure on school spending used alongside BBC logo and web address The Conservative party has been funding ads on Facebook that present a BBC News article as endorsing the government’s inflated figure for school spending – when the article actually criticised the figure’s credibility. Since the beginning of September the Conservative party has paid for ads on Facebook that link to a BBC article on school funding, with the headline “£14 billion pound cash boost for schools” appearing between a photo with the BBC News logo and its web address BBC.co.uk/News. This is the Conservative advert on Facebook on school spending, with the BBC logo and pic used on news story. But with a different headline.... The only reference to the £14bn figure in the story is from the head of stats saying it's not a correct figure to use. pic.twitter.com/xuIVh3gFAi Related: New teachers' salary in England could reach £30,000, says DfE Continue reading... from Advertising | The Guardia

Adverts with ‘photographs’ by UK artist Alison Jackson deemed to have broken law Authorities in Estonia have ordered an art gallery to remove billboards showing mocked-up images of Donald Trump and Princess Diana by the British artist Alison Jackson. A photograph of a Trump lookalike having sex with a fake Miss Mexico and a picture of Diana giving a middle-fingered salute were deemed to contravene local advertising laws . Tallinn’s Fotografiska gallery has been ordered to take down a billboard featuring the images that was advertising the exhibition. The ruling does not affect the display inside the gallery. Continue reading... from Advertising | The Guardian https://ift.tt/2NdlOJo via IFTTT

Get Ready for Brexit ads a waste of money as 31 October no-deal EU exit now unlikely, say critics Boris Johnson has been accused of seriously misleading the public with the government’s campaign to Get Ready for Brexit on 31 October, with MPs and experts urging civil service chief Sir Mark Sedwill to intervene to make clear the UK is highly unlikely to leave without a deal on that day. The £100m advertising campaign, which claims to set out what the public needs to do to get ready for a no-deal Brexit at the end of October, is now “redundant and misleading”, according to a cross-party group of MPs led by Lib Dem leader Jo Swinson. Related: ‘Get Ready for Brexit’: government launches information blitz We’re partnering with the Police to launch a national campaign today to recruit 20,000 more police officers. If you would like to #JoinThePolice , visit: https://t.co/0g9rl4FRJm pic.twitter.com/bqe3zKXnel Related: Could Boris Johnson's explosive election strategy work? Contin

Photographer hailed for his unadorned black-and-white pictures that graced the pages of magazines such as Vogue and Harper’s The portrait photographer Jane Bown used to grumble that nobody had faces any more, that people had become afraid to let the camera capture their true character in their visages. But the photographer Peter Lindbergh , who has died aged 74, could persuade even those whose image was their fortune – actors, musicians, fashion models – to show their real face to his lens, to reveal their identities and natural forms. Lindbergh probably did not mean to change, radically, how fashion was shown in print, bringing it closer to the black-and-white photography he admired, Dorothea Lange ’s portraits of the American poor, and photojournalism à la Henri Cartier-Bresson , but that’s what happened. Continue reading... from Advertising | The Guardian https://ift.tt/2LEkxrJ via IFTTT

Pulling ads from the shock jock’s show is mocked as ‘virtue signalling’. But in consumer capitalism it’s known as branding Are free markets more important than free speech? We aren’t supposed to ask such questions because each of those libertarian goals was supposed to reinforce the other. But they clearly don’t, so it’s time to take a closer look at what “freedom” really means in Australia today. Alan Jones has been using his freedom to insult and disparage again. After telling his listeners that the then prime minister Julia Gillard’s father had “died of shame” back in 2012, and that she should be “tied in a chaff bag, taken to sea and dumped” , he recently urged Prime Minister Scott Morrison to “shove a sock down the throat” of the New Zealand prime minister, Jacinda Ardern, and to give her a “backhander” in another on-air rant. Related: 'Waves of fury': the backlash that led advertisers to desert Alan Jones Related: Alan Jones says advertisers who leave his program

The Get Ready website uses multiple choice questions to offer tailored information ‘Get Ready for Brexit’: government launches information blitz Renew your passport earlier than planned, buy a GB sticker for your car, and prepare to wait four months before you can take your pet ferret on holiday: this is among the advice offered by the government’s new Brexit website for British citizens planning to travel to the EU after 31 October. The Get Ready site, which is accompanied by a major advertising campaign, launched on Sunday and unequivocally states that Brexit will happen by the end of next month. It asks users a series of multiple choice questions and spells out the precautions that individuals should take immediately to make sure they are prepared for the UK to crash out of the EU without a deal. Continue reading... from Advertising | The Guardian https://ift.tt/2MLvb37 via IFTTT

Public advertising campaign said to be country’s biggest ever urges Britons to visit website The billboards have been unveiled, the branded mugs have been ordered, and the adverts will soon start following you around the internet after the government launched what is claimed to be the largest ever public information campaign in a bid to prepare the British public for leaving the EU. The Get Ready for Brexit campaign went live on Sunday, stating that the UK will be leaving the EU on 31 October and urging the public to visit a new website to check what they need to do to prepare for a no-deal exit. The slogan appeared for the first time on a giant advertising screen next to a John Lewis at the Westfield shopping centre in Stratford, east London, looming over shoppers arriving for an end-of-summer shopping trip. Continue reading... from Advertising | The Guardian https://ift.tt/2HxH7Bd via IFTTT