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Pop star reprises Neighbours character in a song that also includes tennis star Ash Barty, comedian Adam Hills and former cricketer Shane Warne A new $15m tourism campaign featuring Kylie Minogue is aiming to lure Brexit-weary Britons to Australia with the perennial promise of cute marsupials, white-sand beaches and locals who “speak your language”. The three-minute musical advertisement aired on televisions in the UK before the Queen’s message on Christmas Eve, with Minogue and another well-known Australian export, Adam Hills, addressing the nation from Sandringham – a beachside suburb of Melbourne, Australia. Related: Beautiful one day, pitiful the next: is 'philausophy' a new low for Australian tourism ads? Merry Christmas #Lovers ! I can’t wait to share my special message with you on @itv , and my cute Quokka mate here also makes an appearance. Make sure you tune in just before the Queen’s speech today. #ad pic.twitter.com/fs9FCb4zZd Got my first quokka selfie this w

Activists in Lille recently demonstrated against advertising, while Grenoble has replaced hundreds of adverts with trees and noticeboards. Could cities remove ads altogether? On a pavement in the northern French city of Lille, an advertising panel rotated pictures of bargain Aldi prawns and blended scotch whisky, competing for the average three-second attention span of pedestrians. Suddenly a 31-year-old hospital nurse darted across the street, unrolled a mass of white paper and began to cover the ads. “I’ve been treating sick people in emergency rooms for 11 years, but this is about treating a sick society,” he said, as he reached up with other protesters to tape the paper in place. “When you walk down the street, how can you feel happy if you’re constantly being reminded of what you don’t have? Advertising breaks your spirit, confuses you about what you really need and distracts you from real problems, like the climate emergency.” I’ve never seen so many people annoyed about adver

British American Tobacco and three other firms’ use of platform ruled as advertising British American Tobacco (BAT) and three other e-cigarette firms have been banned by the UK advertising watchdog from promoting their vaping products on public Instagram pages in a ruling described as “a huge step forward” by health campaigners. The landmark ruling against the FTSE 100 tobacco giant and maker of brands including Lucky Strike, Dunhill, Rothmans and Benson & Hedges, puts the spotlight on tactics used to market increasingly controversial vaping and e-cigarette products to young people. Continue reading... from Advertising | The Guardian https://ift.tt/2toKgyU via IFTTT

Decision to pull several ads for the wedding planning site Zola launched a storm of protest and calls to #BoycottHallmarkChannel The Hallmark Channel, reversing what it called a “wrong decision” said on Sunday it would reinstate commercials featuring same-sex couples it pulled following a complaint from a conservative group. The decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point. Continue reading... from Advertising | The Guardian https://ift.tt/2EjoX4d via IFTTT

Local news is often trusted more than national news but it is highly vulnerable to online disinformation One of the very few heroes of the UK election campaign is James Mitchinson, editor of the Yorkshire Post. Mitchinson’s email to a reader who would not believe a (true) story about a sick child left to wait on the floor of a Leeds hospital is a model of both public service journalism and how to debunk a lie. “Whatever you do, do not believe a stranger on social media who disappears into the night.” The email is an open letter to all readers now and you can read it on The Yorkshire Post’s website If you do visit the page on The Yorkshire Post, you will find Mitchinson’s measured words about how his journalists check stories and how the fabric of the lie spread initially on Facebook came apart under scrutiny. If you scroll further you will also come to components of the page which contain both other legitimate stories from the Post and headlines from an automated advertising service

Luxury bubble bath for her, a personalised shaving kit for him? It’s time for gift guides to reflect actual people So, I’d like to talk about Christmas gift guides, but first I’d like to talk about the Peloton advert , which was so bad it cost the company $1.5bn. Merry Christmas, Peloton! I must confess, until this advert came crashing through the internet, I’d never actually heard of Peloton, which is probably due to my intolerance of exercise – a lifelong affliction. (As Will Ferrell says of sex addiction in Blades Of Glory, it’s a real condition, with doctors and medicine and everything.) Now, I have, and I’m pretty clear on what it is – a jazzy exercise bike – so in terms of raising awareness with me, the advert is flawless. In other matters, possibly less so. Related: Emma Thompson’s ludicrous Last Christmas is the perfect Brexit festive movie Continue reading... from Advertising | The Guardian https://ift.tt/38vQDAy via IFTTT

My friend David Kilburn, who has died in Seoul, South Korea, aged 76, enjoyed a varied career as an advertising executive, journalist, entrepreneur and conservation activist. An unmistakable figure in his broad-brimmed hats and Issey Miyake suits, grey-bearded David was the epitome of an Englishman abroad. In 2001 he founded the Tea Museum , a retail and restaurant business in Seoul. David actively campaigned against the destruction by property developers of Korea’s traditional hanok houses, often finding himself in opposition to vested interests in the construction industry. Continue reading... from Advertising | The Guardian https://ift.tt/38u3AuM via IFTTT

Lord Saatchi and all non-executive directors including Lord Dobbs announce departure amid accounting scandal M&C Saatchi has announced a boardroom exodus with all its non-executive directors and the company’s co-founder Lord Saatchi to leave the crisis-hit business. The British advertising agency was forced to admit last week that a summer accounting scandal was worse than previously thought as it also fired off its second profit warning in less than three months . Continue reading... from Advertising | The Guardian https://ift.tt/2PvZidI via IFTTT

Democracy is subverted when politicians abuse their own failure to pass strict campaigning laws If Britain’s politicians believed in defending democracy, there would not be an election on Thursday. Our leaders would have held back until laws controlling propaganda and foreign subversion were in place. They haven’t waited, because they don’t want to protect the integrity of the ballot. With wolfish smiles, they have welcomed the opportunities for spreading fake news that the web has brought them. As the paper was going to press, the final online advertising blitz had begun. Full Fact , the campaign group that fights the necessary battle to keep public life clean, was monitoring online adverts from the Conservatives saying that the cost of a Corbyn government will be £1.2tn – a figure based on assumptions that are dubious to the point of fatuity – and promising to recruit 50,000 new nurses – a straight lie . Labour was claiming that a Tory trade deal with the US would increase NHS cos

The trailer is not only a shopfront for the film but also for some of the world’s priciest brands The official trailer for the new Bond film, No Time to Die , was released only on Wednesday but has already been viewed tens of millions of times, which is an efficient sales job for a film its producers hope will make at least $1bn. Appetites have been whetted and nerves calmed in the run-up to the film’s release in April after a bumpy production. The budget for the movie – Daniel Craig’s last in the lead role – is estimated to have exceeded $250m (£190m), having rocketed after the departure of the director Danny Boyle in August 2018 , who left at the 11th-hour citing “creative differences”. Continue reading... from Advertising | The Guardian https://ift.tt/2OUI4aS via IFTTT

Shared ownership works well if share prices are rising, but the ad firm’s big fall may spell trouble Here’s Jeremy Sinclair’s entry into the book of silly things said by advertising folk: “2018 was our 10th year of growth,” declared the chairman of M&C Saatchi in the annual report in May. “Growth of profit, earnings and dividends. Whilst it might be too early to say we’ve cracked it, it does seem that the strategy is proving itself.” M&C Saatchi’s share price at the time was 360p. Now it is 79p, a level last seen in 2010, so yes, it was a tad premature to declare a great triumph. Even Sinclair’s boast about profits growth last year may need to be revisited in light of the ad firm’s latest confessions . An adjustment of £11.6m to reflect “accounting misstatements” will be spread between the financial results for 2018 and 2019. Continue reading... from Advertising | The Guardian https://ift.tt/2DNXVSi via IFTTT

In ad man buys his partner an exercise bike for Christmas and she vlogs her grateful thanks The exercise bike company Peloton has been widely criticised for a Christmas advert described as “sexist” and “dystopian” by social media users. In the advert, a woman is seen receiving the gift of an exercise bike from her partner. There follows a series of vlog-style clips of her filming herself on the bike. In the course of it, she says: “Five days in a row, are you surprised? I am!” and: “A year ago I didn’t realise how much this would change me.” The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror A gift like no other. pic.twitter.com/AZJCoMy8vw I just saw the peloton ad pic.twitter.com/ls4cDVD0JE Continue reading... from Advertising | The Guardian https://ift.tt/2rYHbEX via IFTTT

Advertising agency to take £11.6m hit as it issues second profit warning in three months M&C Saatchi’s share price has plunged by more than 40% after the advertising agency admitted its accounting scandal is much worse than previously thought and issued a second profit warning in less than three months. The embattled group, which has clients including O2 and Sky in the UK, said that after an external review by PricewaterhouseCoopers, it would be taking an £11.6m hit . Continue reading... from Advertising | The Guardian https://ift.tt/384xdTh via IFTTT

Move over, Excitable Edgar! The most life-affirming Christmas advert of 2019 is here – and it’s for a tiny family-run hardware store in Wales This year’s John Lewis Christmas advert, in which a dragon tries to kill several people then holds up a pudding, reportedly cost £7m to make. And that’s fine. It’s a good advert, and John Lewis has a reputation to uphold, and you can’t really put a price on the half a morning of vaguely duty-bound Twitter buzz it generated. However, by no means is it the best Christmas ad this year. That plaudit now goes to Hafod Hardware, a tiny independent family-run hardware store in Rhayader, Powys, whose ad cost just £100 to make. Quite frankly, it blows John Lewis out of the water. Related: Excitable Edgar the arsonist: John Lewis burns Christmas to the ground! Continue reading... from Advertising | The Guardian https://ift.tt/2YfHYNR via IFTTT

Some students currently get betting ads, while their more affluent friends see ones for universities Researching the digital lives of teenagers brings with it great highs and lows. The highs are realising that new doors are opening for young people as they expand their horizons beyond their everyday worlds. The lows are different. Our research revealed young people in deprived areas are struggling to get online and stay connected. Some schools have poorly designed and funded IT systems and there are colleges that all but choke off digital engagement. Continue reading... from Advertising | The Guardian https://ift.tt/2RbBJZY via IFTTT

YouTube chief executive officer confirmed in interview there were ‘ads of Trump that were not approved to run on Google or YouTube’ Google and YouTube have pulled hundreds of ads for Donald Trump over the last few months, according to 60 Minutes on CBS. Related: Trump heads to UK for Nato summit as impeachment deadline looms – live Continue reading... from Advertising | The Guardian https://ift.tt/387OTNU via IFTTT

The Avengers, Frozen 2, Star Wars and Toy Story 4 prompt all-time high in advertising at the movies A Hollywood blockbuster bonanza including the final instalments of the Avengers and Star Wars sagas, and Frozen 2 are fuelling an all-time record year for UK cinema advertising. Seven films have taken more than $1bn at the global box office so far this year – Avengers: Endgame, The Lion King, Spider-Man: Far from Home, Captain Marvel, Toy Story 4, Aladdin and Joker – resulting in an advertising bonanza as brands look to cash in on movie fans packing out cinemas. Continue reading... from Advertising | The Guardian https://ift.tt/2YaVEKi via IFTTT